Odeon Cinema Pestle Analysis

The benefit of a PESTLE analysis is that it whollyows you to ended a basic audit on an organisations position in intercourse to the macro environment It can then go to influence a number of fear decisions within the organisation . I would also go for this tool to complete the strength and weaknesses of a SWOT analysis which I believe sits well along perspective this tool. I believe the PESTLE textile is a good way to highlight the potential threats to a furrow yet my concern is that the data collated could be only one side of a coin.For PESTLE analysis to be balanced it may contend a group to complete independent reports and then share them in concert to get a more accurate assessment. I also tell up a phrase which I really liked which suggests that the compendium of too much information may make it difficult to represent the wood from the trees PARALYSIS by ANALYSIS PESTLE ANALYSIS ODEON & UIC movie Odeon & UIC Cinema operate in UK and major European countries 236 cinema and 2179 screens as of December 2012 The PESTLE Analysis below is mainly for the UK arm of the business Political Government review of film Policy was release Jan 2012 is positivistic news for the film industry, * Plans to bring film education to all schools and spring up interest in the cinema world Economic * Interests rates catch ones breath low which should allow for investment in development of new projects * tax income growth held back due to lower advertising revenues Social pagan * A trip to the cinema is still an affordable form of entertainment. * It caters for all ages and offers varied genre Average age range of highest % of cinema goers is the 24-34 grade age * Many of the new developments in the Odeon experience surround the initiation of better food and drink offering collaborating with Costa Coffee, Croma gourmet pizza pie bar Technological * Innovation in film quality and extra effects is keeping the cinema experience current * Social media utilised for m arketing is a growth area * 3-D screens and digital rolled out and completed in uk * 16 I-MAX theatres introduced to UK territory Online purchasing of tickets reduce queue times and booking queries Legal * Government giving soused commitment to deal with piracy and illegal exploitation of intellectual property, * UK Film Tax Relief remains unchanged Ethical and ecological * In the UK Odeon Cinema have backed to key government initiatives , Responsible drinkable and the Health Responsibility pledge * Policies in place to reduce energy, water supply and waste materials are in place throughout all the territories.