Policing has affected a Nation not Just a Race Essay

Throughout the interview process I was able to understand and gain an adequate perception of how others felt about law enforcement here in the United States. I found that many answers were universal and were not only the views of one particular race. Law enforcement is set in place to up hold the laws and to protect and serve the people of the United States. However, I found that a few of my interviewees felt that law enforcement was biased and were not for all people. The interviewing process was very interesting and being able to listen to the participants’ responses was very enlightening. No two people had the same perception however, there were many concerns that were similar. My first interview was conducted on an African American woman. She is 75 years old and is originally from Saint Joseph, Louisiana. However, she is a widower and all of her children have passed on. She moved here to Houston Texas in 1960 with the husband and two children. Where they have resided in th e area of Houston known as Fifth Ward for over 54 years. She has spoken about how growing up in Louisiana as a black child was horrible, and how they were taught to avoid the police by all means. The town of Saint Joseph was a very small town, and it was divided by color. Yes my interviewee grew up during segregation, and she recalls that the police were not for the blacks. She recalls classmates being beaten by the police and nothing never being done about the fact that they were beaten for nothing. She spoke of the time when her sister worked for a white family and was raped by the man of the house. Her sister and family could not report such a crime because they feared that it would bring trouble to their entire family. She states that she has no respect for law enforcement, however she states that she never breaks the laws of the land. Obeying the law is her way of staying out of jail and feels as long as she abides the law she is quite alright. During her interview I found her having many stories to tell in regards to how black life has no value, and how she has never seen the law truly work for the African American. Her responses to the  questions left her stumbled sometime, and I found myself finding ways to inform her that law enforcement ha s made great changes since she was a child. I could understand but I was unable to relate because my experience with law enforcement has never been to the extent of hers. I did find it quite interesting when she was asked the question about domestic violence. Her response was, â€Å"I never heard of husband’s hitting their wives and if they did that was not something for the world to know†. She stated that, â€Å"You knew that what went on in your home stayed in your home†. I was shocked and somewhat appalled at her response. Her body language and her tone let me know that she was indeed serious about keeping affairs in the home. She believed that women who were hit must have done something pretty bad to make her husband hit her. I still found myself puzzled by her response. Although during the second interview when asked this very same question. She elaborated about an incident with her cousin who was caught cheating and her husband did abuse her. She inclined to say that, â€Å"You just do not do things in such a manner and not expect such behaviors†. I could understand where she was coming from, but I was not able to agree with a man or a woman hitting their mate. This 76 year old black women was still stuck in the era of when she was a child and very young adult. She felt that law enforcement would never been positioned to serve or protect African Americans, and that the only reason they have allowed blacks to become police officers was because it would not matter if another black man was killed. In her opinion there is no hope for the African American people here in the United States and that it is just a bunch of boloney in the world in which we live. However she did feel that the use of DNA was the greatest thing that could have come along. With a strong understanding that the use of DNA can help to solve crimes and maybe even help from crimes being committed. She believes that if they find a killer this way people may think twice before actually think twice before committing murder. Her wish is that law enforcement stop perceiving and believing that all black people are  criminals. My next interviewee is a Caucasian women and she is 41 years old. She is married and is the mother of three children. She is a fulltime student at the University of Houston-Downtown and she will be graduating in December. She is a Houston native and she grew up near Bellaire. Her and her family now reside in the historical area of the Heights. This too was a very interesting interview, simply because she was truly involved with the questions and she gave a statement as to why she felt the way she did with the answers she gave. Her answer in regards to domestic violence she felt that there are three sides to a story and that both parties should give their side. Then allow the police to determine if the call and the situation requires law enforcement to detain anyone. Her thoughts on how the police perceived citizens was very mind blowing, and she felt that it was not just minorities that were targeted by law enforcement. However she does feel that police are power hungry, bias, hardworking and underpaid, and this only adds stress. Stress can factor in how law enforcement responds and reacts to certain situations when performing their job without allowing race and location to blind their actually duty to the citizens. As stated early she feels that every citizens is scrutinized by law enforcement, and she feels that law enforcement tends to the jump the gun before completely assessing the situation. Being a mother of three she found what it felt like when her son was stopped and harassed by the police for no particular reason. She believes these acts are the very reason that the younger generation shows no respect for law enforcement. However she does feel that reaching out to high schools would be a proactive in the process of recruiting new offi cers. She also feels that there she be additional training included for those citizens with mental illness. Those trainings will help to keep the citizens and the officers out of harm’s way. I will now move on to my third participant who is a 46 year old African American woman who has recently divorced and has no children. She is originally from East Oakland, California and has been in Houston for 5 years. Returning back home is the plan in the five years. She has dealt with the police on a regular occasions due to her ex-husband being  incarcerated for ten years. Her answers were just as interesting as my second participant, and her answers were very colorful. I want to just note that her lifestyle was one that was accustomed to glitz and glam due to the fact that her ex-husband was a drug dealer. She recalls the time that law enforcement ran into her home and threw her on the floor and she stated talked to her like she was an actual dog. Not allowing her to speak, handcuffed her, and she was thrown in the back of a police car. She says that she was held for questioning for 2 days, and even with her ex-husband stating that she had nothing to do with his dealings. They keep her and continued to question her asking the same questions over and over. However she does not hate law enforcement and she believes that this very incident opened her eyes to a different type of guy she would ha ve. She feels that most part traditional policing strategies have been effective in combating crime, however police use excessive force when utilizing discretion in dealing with citizens sometimes. Recalling an incident that was made into a movie named â€Å"Fruitvale† was based on a true story and was right down the street from which she grew up. She believes that the police in East Oakland are very aggressive and are trigger happy. She feels that law enforcement here in Houston are not as aggressive with law enforcement back home in California. She does feel that in certain areas of town here in Houston. This participant would like to see a substantial increase of specialized training in the mental illness area, sign language for the hearing impaired and subtle prejudice courses for those law enforcement officers who are hiding behind their badge. Police officers are receiving adequate training as for as the physical requirements. To be well rounded you have to have some since of street smarts and able to deal with people from all walks of life. She agrees with every current method of police recruitment, selection, and training of officers, except the minimum age requirement for some law enforcement agencies. She had some personal views on domestic violence seeing that she was a domestic violence survivor. She does believe that women should be arrested for domestic violence, however she feels there is an exception if the woman is trying to defend herself. My fourth participant is 43 year old African American male and he is married with no kids. Had no run in with the law until he mad e 40 years old. His brushes with law came from driving while intoxicated and carrying a handgun. He was  able to have the handgun case dismissed, because he actually had his handgun concealed. However he is on probation for driving while intoxicated. He has lived in Houston his entire life and has very biased views about law enforcement. In his younger days he was a part of a gang and was what he refers to as a thug and drug dealer. He took pride in his past and stated that had he not have met his wife he would probably still be running the streets. I also found that he is a male chauvinist and has some harsh views on domestic violence. When asked about domestic violence he stated that a women should know her place and that the man is head of his home. He feels that as long as a woman is submissive and keeps her husband happy they should not have any problems. He does not feel that a wife should not call the police on her husband and that they should keep what goes on in their home. Being a woman that has experienced domestic violence I got off of subject and asked him why such harsh feelings about domestic violence. He stated that his step father was abusive and his mother stayed. She never called the police on him and over time the abuse stopped. They were pretty happy before his step father passed, and being the grandson of a pastor he feels that bible is key to keeping a happy home. When asked about how the police perceived citizens, he automatically stated that African Americans have no chance with the Houston police department. Growing up in the northeast intercity area of Houston he says he has seen police brutality on a regular. The police were not there to help black people is what he stated. He said the only way the police were on your side was if you had enough money to pay them. They do not fight crime and they are a part of the crimes that are committed. Biased and unethical are his choice words about law enforcement. Still today in 2013 ones race and ethnicity affects how police treat you. Blacks are treated as the criminal and Whites are treated as the innocent bystanders. He feels that police are a threat to minorities and there should be training to new officers so that they do not allow their personal views to interfere with their ability to protect and serve all citizens. He express the fact that the police have no understanding or training when it comes to dealing with the mentally ill, and feels they have no problem with shooting them. Extensive training should be given yearly, and maybe even some classes should be required to be able to realize that there may be some mental illness when dealing with certain individuals. I  want to be honest and inform you that I was not able to complete a second interview with this participant and I was able to find a fifth participant. Now my last participant is 35 year old African American women who is married with three children and is a fulltime student at the University of Houston. She is a Psychology major and will be graduating in May of 2014. She is native Houstonian and grew up in the fifth ward area. Having a daughter in the military has opened her eyes for all those that protect and serve. She is also the daughter of a preacher. She believes that females have more help now to escape an abusive home in a peaceful and confidential manner. However she feels in some cases determining the difference between minor and serious acts of domestic violence are ignored by officers that arrive on the scene. Understanding the frustration when officers deal with mentally ill people because many officers have died trying to help but in many cases officers are there to get them the help they need so yes they do respond appropriately. DNA is vital in most convictions because it can be used to clear suspects and exonerate persons mistakenly accused or convicted of crimes. She believes that laws are put in place to protect not only the citizens but those that are uniformed to do so. When asked about the current methods of recruiting she respond. The current method for recruiting officers is pretty good but as in any field how can you really predict or screen if you have a ‘bad’ or â€Å"good† officer as a candidate despite all the requirements including background and psychological information revealed. She felt that the only inadequate problem of training is the mental state of many of the officers. In the area of training she believes that all officers need to be trained on how to deal with other races and they need to be taught social skills within various cultures. Maybe this will help them erase preconceived notions and ideas of others that are not a part of their ethnic group. There are way too many cases involving officers and issues with minorities, stereotyping, racial profiling, brutality, injustice and racism, many officer perceptions is very negative when it comes to certain ethnicities. There has to be a stamp on the bias that affects the way minorities are treated when dealing with law enforcement. All of the participants were very strong about their views based on personal or others experiences with law enforcement. Listening to their answers and their stories opened my eyes, and allowed me to feel how they truly felt. However  I wondered did any of my participants understand that many officers may have the same opinion about the citizens that they protect and serve. Many men and women that are in law enforcement fear for their lives every day. I understand that some law enforcement officers are biased, however I feel that some of that may extend from personal experiences as well. Maybe there could be some common ground for both parties, and there should be a communal outreach to bring back community involvement.

Ethics †Morality Essay

Introduction Based on society’s ethics, laws are created and enforced by governments to mediate in our relationships with each other. Laws are made by governments in order to protect its citizens. The judiciary, legislature, and public officials are the three main bodies in a government that are assigned to the task of the creation of laws. Laws have to be approved and written by these three branches of government before they are implemented and enforced by the police and the military, with the help of the legal system consisting of lawyers and other government servants. While laws carry with them a punishment for violations, ethics does not. In ethics everything depends on the person’s conscience and self worth. Driving carefully and within the speed limit because you don’t want to hurt someone is ethical, but if you drive slowly because you see a police car behind you, this suggests your fear of breaking the law and being punished for it. Ethics comes from within a person’s moral sense and desire to preserve his self respect. It is not as strict as laws. Laws are codifications of certain ethical values meant to help regulate society, and punishments for breaking them can be harsh and sometimes even break ethical standards. Legal and Ethics Behaviors Legal behavior refers to the variations in the degree of governmental social control of one’s behavior for instance not obeying the traffic laws. Ethical behavior on the other hand is being in accordance with the accepted principles of right and wrong which govern the conduct of a profession. For example dealing badly with your female employees is unethical but not illegal. In an ideal society however legal and ethical standards/laws should be the same. Ethical behavior means characterized by honesty, fairness and equity in interpersonal, and professional academic relationships and in research and scholarly activities. Ethical behavior respects the dignity, diversity and rights of individuals and groups of people. DEFINITION OF ETHICS * In general, ethics is a moral philosophy where a person makes a specific moral choice and sticks to it. DEFINITION OF LAW * Law is a legal system comprising of rules and principles that govern the affairs of a community and controlled by a political authority. Law differs from one country to another. Differentiate in between legal and ethical behaviors. Law| Ethics| * Punishment| * No punishment| * Cannot be enforced independently| * Can be enforced independently| * Legal standards are negative. | * Ethical standards are more positive. | * Control by government| * Guideline from parent or teacher| * Law only doing what is legal. | * Ethics is doing the right thing. | * Must be follow| * Free to follow| * Universals| * Depends On Country| A certain behavior could be legal but not ethical. Example like at below: * Lying. * Abortion. * Artificial contraception. * Sleeping in class when teacher teaching. * Littering in public places. * Loud music when midnight. * Spitting in public places. * Read her/him diary without he/she approve. * Anywhere into other people’s rooms. * Using horn at the area hospital Engineer’s Role in Ethics. Engineer’s role in ethics is hold paramount the safety, health, and welfare of the public. So engineers need learn engineering ethics. Engineering Ethics is the study of moral issues and decisions confronting individuals and organization engaged in engineering. Why Is Engineering Ethics Important? * sensitizes us to moral issues faced in the workplace * engineering Choices can affect public safety * employer or outside forces such as time and cost impact decisions * laws do not cover all areas involving ethical choices * helps one learn to avoid issues before they arise * recognizes there are gray areas governing our behavior. Engineering ethics is the field of applied ethics and system of moral principles that apply to the practice of engineering. The field examines and sets the obligations by engineers to society, to their clients, and to the profession. As a scholarly discipline, it is closely related to subjects such as the philosophy of science, the philosophy of engineering, and the ethics of technology. Engineering ethics also is professional ethics, as opposed to personal morality. It sets the standards for professional practice, and is only learned in a professional school or in professional practice. It is an essential part of professional education because it helps students deal with issues they will face in professional practice. The best way to teach engineering ethics is by using cases—not just the disaster cases that make the news, but the kinds of cases that an engineer is more likely to encounter. Many cases are available, and there are methods for analyzing them. Engineering ethics can be taught in a free-standing course, but there are strong arguments for introducing ethics in technical courses as well. Engineering is something that engineers do, and what they do has profound effects on others. Engineering ethics is an essential aspect of engineering itself and education in professional responsibilities should be part of professional education in engineering, just as it is in law and medicine. Engineering organization’s role in promoting ethical behavior Leader’s ability to motivate subordinates plays a key role in maintaining an ethical organization. Motivation is a force within the individual that focuses his or her behavior toward achieving a goal. To create motivation, an organization offers incentives to encourage employees to work toward organizational objectives. Understanding motivation is important to the effective management of people, and it also helps explain their ethical behavior. For example, a person who aspires to higher positions in an organization may sabotage a coworker’s project so as to make that person look bad. This unethical behavior is directly related to the first employee’s ambition (motivation) to rise in the organization. Recruitment and selection procedures are can use to influence the character of their employees in organization. Conclusion 1. Legal is the law of the Land, Ethic is the law of a Good/ Kind Heart 2. Ethics are rules of conduct. Laws are rules developed by governments in order to provide balance in society and protection to its citizens. 3. Ethics are moral codes which every person must conform to. Laws are codifications of ethics meant to regulate society. 4. Ethics does not carry any punishment to anyone who violates it. The law will punish anyone who happens to violate it. 5. Ethics comes from within a person’s moral values. Laws are made with ethics as a guiding principle. References 1. http://www. linkedin. com 2. http://quizlet. com 3. http://www. ehow. com 4. http://www. differencebetween. net 5. http://engineering. missouri. edu.

Global Warming and the Climate Change Essay Example | Topics and Well Written Essays - 500 words

Global Warming and the Climate Change - Essay Example Human activities have led to exacerbated changes in climate than natural forces. The contribution of natural forces to climate change remains insignificant in comparison to human activities. The cause and effect factor of global warming poses critical social, economic and environmental needs that have to be accounted for at all costs. The central point in this pursuit is industrialization process, which seems to take advanced and sophisticated positions every single day. Therefore, human activities have been and still are the driving force behind global warming (Maslin, 2007). Greenhouse effects are primarily held accountable for the persistent global warming. Greenhouse gases are said to play a major role in the ever-rising global atmospheric temperatures. The extent to which these gases cause global warming varies across global warming debates. For instance, the persistent rise in global temperatures is attributed to the depletion of the ozone layer. On the same note, there are arguments that what the globe is experiencing is a mere natural cycle of climate change (Handmer & Dovers, 2010). This means that the role played by greenhouse gases in the global context is limited, and thus climate change is a course of nature. Carbon dioxide has been named as the primary greenhouse gas that enormously contributed to the presently experienced persistent global warming. Scientists have differed in this debate, arguing for and against the link between carbon dioxide and global warming. Regions that have considerably low emission levels have been at least as worse off as the rest of the world, supporting the bid for debaters against linking carbon dioxide to global warming. This has further been advanced to the trade of emissions, although the world remains divided on the rationale behind the practice.

At the Construction Summit held in 2001 it was agreed that there was Essay

At the Construction Summit held in 2001 it was agreed that there was no quick solution to the industry's health and safety problems - Essay Example d on the Health and Safety Commission since 1974, after the Health and Safety at Work (HSW) Act; an Act based on the belief that ‘disease leads to the cure’, hence the bodies that create risks also carried the means to ridden themselves of them (Robens, 1972). This Act introduced a goal-oriented, practical approach that paved the way for local bodies to employ new regulatory frameworks which led to the promotion of Health and Safety. The HSW Act led to the creation of two new bodies, which were: The HSC served to secure health, safety and the general well being of the workers whilst creating general public awareness and HSE works alongside HSC and enforces health and safety laws and regulations. Since 1974, noticeable progress has been made and has led to impressive results such as the total and complete elimination of the hazard of construction yet issues such as Construction remain unabated which keeps the situation at a standstill. Management and workers need to be made aware of the impending risks of construction. In an effort to create concrete and substantial targets the government along with HSC launched the ‘Revitalising health and safety strategy’ in 2000. This was to directly highlight the occupational hazard in the work place. After the introduction of this strategy, the Construction summit took place on 27th February 2001, led by the Deputy Prime Minister, John Prescott. The poor record of care and safety in the construction sector led to the realisation that measures needed to be taken to reform the state of affairs. The industry was obliged to commit to a change in performance that would practically be demonstrated. The intention behind this summit was to, catch the attention of the higher officials of the Construction Industry and to engage them in matters of health and safety which were a serious cause of concern for the work force. The government was encouraged to propose and adopt their own plans of dealing with matters that were

Dynamic Behaviours of Vehicle Tyres Dissertation

Dynamic Behaviours of Vehicle Tyres - Dissertation Example Nearly all forms of vehicles utilise tyres in order to interface engine energy with the road. Vehicles use tyres for a number of different purposes since vehicle tyres control a number of different driving characteristics. In the simplest terms, vehicle tyres are responsible directly for road traction, steering control, supporting the vehicle’s load and for braking control. In addition, vehicle tyres serve as an important part of the overall suspension by providing the initial cushion against shocks for vehicles travelling on the road. Modern vehicle tyres are constructed in a rather complicated fashion. The complication in construction arises from the need to deal with a number of different functions that vehicle tyres have to perform. The mechanical properties of any typical vehicle tyre tend to delineate the tyre’s particular behavioural characteristics in response to various kinds of inputs. Vehicle tyres are subject to a number of inputs including steering changes, torque from the vehicle’s engine, loading from the vehicle’s weight etc. These inputs tend to produce a number of varied outputs such as deflection in the vehicle tyre while rolling and other forces in the vertical and lateral directions. Most of the mechanical properties exhibited by vehicle tyres are closely related to each other and any changes in one property are sure to affect the others. For this reason, it is essential that research be carried out on how these characteristics and properties can be described and related to each other. A number of attempts have been done in order to develop a robust working vehicle tyres model that is able to satisfy all kinds of vehicular input. However, the current success of these models is limited given the fact that most models are only able to satisfactorily predict the outcome for one mode of vehicle tyre behaviour. Current research supports separate tyre behaviour models for rigid and non-rigid surfaces. The detailed cons truction of a vehicle tyre is presented in the figure shown below. Figure 1 - Components of a radial tyre sourced from (Karaytug, 2009) The figure above clearly depicts the construction of a typical vehicle tyre. The first layer is composed of a tread which is followed by a cap ply. The tread serves as the outermost surface of the tyre and is generally created out of specially vulcanised rubber in order to withstand various kinds of loads from the road surface. Generally in terms of the rubber involved in constructing a tyre, the tread rubber is the hardest. These sections are followed by the belt which serves as the sandwiching surface for the top surface of the vehicle tyre and its lower surface. The belt serves as a flexible interface between two harder sections of

Finacial management Essay Example | Topics and Well Written Essays - 3000 words

Finacial management - Essay Example Therefore, as a matter of investment objectives, the study turns to somewhat outrule the relevance of Payback Period, Internal rate of return (IRR) and Overall rate of return (ORR) investment appraisal techniques and invites to focus on Life-Cycle/Whole life Cost Analysis (LCCA/WLCA), NPV, Net Benefits (NB) and Net Savings (NS), Benefit-to-cost ratio (BCR) and Savings-to-investment ratio (SIR) appraisal techniques. Term 'somewhat' in this case refers to the existence of profit-bearing or cash inflow-bearing opportunities connected with letting office space to another governmental institution (department (A)) for a rent paid yearly. There are many methods available to calculate specific economic performance measures. Used appropriately, these methods allow the investor to analyze the economic consequences of particular decisions and fairly evaluate alternative approaches. The various economic analysis methods include: Net Benefits (NB) and Net Savings (NS) are analytical methods used to describe time-adjusted economic benefits or savings between competing alternatives. NB is used to examine how costs of competing alternatives impact investment opportunities (e.g. ... NB is used to examine how costs of competing alternatives impact investment opportunities (e.g. real estate income or factory output) measured in positive outcomes relative to a base case. The NS method is the NB method recast to fit the situation where there are no important benefits in terms of revenue, but there are reductions in future costs (savings). Benefit-to-cost ratio (BCR) and Savings-to-investment ratio (SIR) are numerical ratios whose size indicates the economic performance of an investment. For example, a BCR of 1.5 means that one can expect to realize $1.50 for every $1.00 invested in the project over and above the required (baseline) rate of return. A primary application of BCR and SIR is to set funding priorities among competing projects when there is a limited overall program budget. Internal rate of return (IRR) is a measure of the annual percentage yield on investment. The IRR is compared against the investor's minimum acceptable rate of return to determine the economic attractiveness of the investment. This often misunderstood method is primarily used in Pro forma analysis in industrial and financial circles. Overall rate of return (ORR) is the annual yield from a project over the study period, taking into account reinvestment of interim receipts. Project earnings and earnings from reinvestment are accumulated to the end of the study period and set equal to the present value of cost to compute the ORR. This method offers another means of analyzing and ranking the economic performance expectations of competing alternatives. Discounted payback (DPB) and Simple payback (SPB) measure the time required to recover investment costs. If one ignores the time value of money (assume a zero discount rate), the method is called

Anything But Lazy Essay Example | Topics and Well Written Essays - 500 words

Anything But Lazy - Essay Example In order to examine the effects of these factors, the author undertook a study which examined how middle school students undertake the "reading task demands of his or her classroom" and how each teacher contributed to the students' reading task / challenge. Using a descriptive case study approach, the author conducted periodic visits, administered questionnaires and conducted comprehension assessments in order to gather primary data. Identifying themes and patterns from an analysis of this data, the author identified "the ways in which each student transacted in the classroom and how the teachers worked with / responded to students around issues of reading and comprehension". The study revealed that as far as students were concerned, their reading / comprehension was influenced by own ability, desire to learn, and more importantly, how the student wanted to be perceived [by his or her peers] as a reader.

Cross-Cultural Awareness Research Project Diary Method Essay

Cross-Cultural Awareness Research Project Diary Method - Essay Example Thus it is imperative that new skills and strategies are evolved to meet the emerging challenges with efficiency and unmatched proficiency. Interestingly, in the current environment of multicultural societies, reflective practices through diaries have become vital links to understand and improve outcome. One is able to reflect on issues and factors that have impacted the person. I have used the entries and content of my diary in discussing the various perspectives of the changing society, especially vis-a-vis international marketing. Various authors have also claim that diaries provide vital clues and techniques to improve and improvise productivity (Nadin, Sara and Catherine Cassell, 2006; Bolger, Niall, Angelina Davis, and Eshkol Rafaeli, 2003). I feel that cultural competency has emerged as a major issue within and outside the businesses community that impacts relationship building. Various authors Ghauri, Pervez and Cateora (2010) strongly contend that changing cultural dynamics are strong facilitator of change and significantly impact international businesses. Indeed, it can be described as the need to understand cross cultural values and adapt to the changing societal pattern of globalization. ... Communication is one of the most important skills that must be developed for long term sustainable professional and personal relationships. The need to develop a bond that is mutually beneficial as well as fruitful in the long run is inherent part of social contact paradigm. Everyone needs to communicate with one other, in one way or the other but mastering it ensures that one is able to convey his thoughts and ideas to the other with clarity and with ease. Indeed, a person, who makes effort to develop and improve inter-personal communication, is able to strengthen his professional relationship. He also helps facilitate a better understanding that paves way to a success which promises productive outcome. Better communication mode through cross cultural understanding has also the advantage of creating and fostering new associations with people who contribute to the personality development and help widen the area of knowledge and skills. This characteristic is particularly beneficial t o people who need to interact with public and new persons on a daily basis. The leaders and market and sales professionals need to develop this skill. They must be able to effectively communicate with other so as to motivate and inspire others towards their intended issues and goals. A good leader is not only able to inspire but he is able to diffuse a volatile situation and turn it into an advantage for himself and his organization. In the rapidly developing environment of global competitiveness, it is essential that people must make efforts to cultivate this skill. In the age of globalization and multicultural societies, it is important that they develop the right communication skills to interact with people of other race, cultures

Effects of the Second World War on Asia and Africa Essay

Effects of the Second World War on Asia and Africa - Essay Example omists for this reason argue that decolonisation occurred due to economic reasons as colonial powers came to enjoy all the benefits of colonies without bearing heavy costs of ruling over them1. There were also movements of independence springing is different parts of Africa. Asian decolonisation may be due to economic reasons but this allowed other colonies to struggle for their freedom too. After the Second World War the hold of colonial powers started to slip as countries started to demand rights. It was also no longer feasible to control so many geographical regions both economically and politically. The feeling of being ‘used’ as a tool in the Second World War also played a role in springing independence movements. All in all decolonisation was the most significant after effect of the Second World War. Without the war it would have been difficult for Asian and African colonies to gain independence. Now we will discuss how decolonisation affected Asia and Africa. Effe cts on Asia People of Asia were involved in directly in the Second World War. British India participated in the war by lending soldiers as well as raw materials to the British Empire. Initially it was difficult for the British Empire to get the support of the Indian people but with the promise of independence Indian people were taken on board for the Second World War. Netherland, Spain, Portugal, and France also had colonies in Asia but due to their weak economic situation they had to draw out of their colonies. The first country to decolonise after Second World War was Indonesia which was under Dutch control. Spain too drew out of territories they controlled. This was all because of the effects of Second World War. The war weakened all the countries to great extent and therefore they had to pull... This essay seeks to examine effects of the Second World War on Africa and Asia. It is discussed how the end of Second World War paved the way for independence of the colonised countries in Africa and Asia. It also talks about the after-effects of decolonisation on Asian and African continents. The Second World War ended in a disaster. Japan was facing severe problems due to atomic bomb. Europe was completely destroyed as millions were affected from the war. Great Britain, France, Netherland, Spain, United States, and Soviet Union all had colonies all over the world at the time. It can be said that there was no ‘third world’ in pre Second World War scene and most of the world was controlled by the above mentioned colonisers. The effect of the damages of Second World War was great. Economically almost all the countries were suffering including the colonies themselves. The situation of the natives of colonies was not economically healthy since The Great Depression as prices of raw materials were falling constantly. The paper concludes that the long term effects of Second World War were great on Africa and Asia as new countries came into existence and new forms of nationalism were founded. New countries played an active role in international politics as well as in trade. Today Asian countries are growing at a great pace and the once ‘third world’ is now powering up to gain economic supremacy over western countries. All this began with the end of Second World War and decolonisation.

Chinese women and their problems during the High Qing era Essay

Chinese women and their problems during the High Qing era - Essay Example   Ã‚  Ã‚  Ã‚   Writing of the elite-dominated the analysis of gender in High Qing times.   Sitting in the ivory towers, the intellectuals recorded their scholarly observations.   Susan extends the scope to the grassroots level. She deals with her contribution in the farm, household, entertainment by the courtesan, and the participation of women in rituals and domestic religious festivities; and above all, the important issue of women’s poetry. The sensibilities expressed by various women poets are great historical documents to the time during which these poems were written. They provide valuable information about the emotions of women, moral values, and social relations and to an extent, political judgments. Yuan Mei’s recollections of the women poets with whom he was acquainted with, were full of catkin images, especially the stories of child intellectuals who were brilliant poets. So also, Xie Daoyun of willow catkin fame was known for upstaging their male frien ds and relatives in verbal combat and poetry contests.That was a strange position, which Mann noticed and elaborated in her book, about the elite Chinese women. The patrilineal family demanded that elite women demonstrate family prestige by remaining secluded and restrict their activities. But they enjoyed a new type of freedom in the Qing constellation. They could write and reinterpret their own history. The elite women had a pragmatic approach to their role in the society. They did not challenge the familial traditions or the social structure and the question of â€Å"women’s identity† that in a way challenged men, was of no consequence to them. They exploited and enjoyed the possibilities of autonomy that was prevalent within their society.

Soft Drink Industry Essay Example for Free

Soft Drink Industry Essay A soft drink is a non-alcoholic beverage typically containing water often carbonated water and a flavoring agent. Many of these beverages are sweetened by the addition of sugar or high fructose They may also contain ingredients such as caffeine and fruit juice. They are called soft in contrast to hard drinksthat is, alcoholic beverages. Small amounts of alcohol may be present in a soft drink, but the alcohol content generally must be less than 0. 5% of the total volume if the drink is to be considered non-alcoholic. Soft drinks are usually served chilled or at room temperature, are rarely heated, and generally do not include milk or other dairy beverages. Beverages that are typically not considered soft drinks include hot chocolate, hot tea, coffee, pure juice and milkshake. History of soft drinks. Soft drinks trace their history back to the mineral waters found in natural springs. Ancient societies believed that bathing in natural springs and/or drinking mineral waters could cure many diseases. Among the earliest soft drinks were sherbets developed by Arabic chemists and originally served in the medieval Near East. Dandelion burdock, a naturally carbonated drink made from fermented dandelion (Taraxacum officinale) and burdock (Arctium lappa) roots, was first made in England in around 1265. The first marketed soft drinks (non-carbonated) in the Western world appeared in the 17th century. They were made from water and lemon juice sweetened with honey. In 1676, the Compagnie des Limonadiers of Paris was granted a monopoly for the sale of lemonade soft drinks. Vendors carried tanks of lemonade on their backs and dispensed cups of the soft drink to thirsty Parisians. In late 18th century, scientists made important progress in replicating naturally carbonated mineral waters. In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds, England. His invention of carbonated water, (also known as soda water), is the major and defining component of most soft drinks. Priestley found water thus treated had a pleasant taste, and he offered it to friends as a refreshing drink.? 1881 The first cola-flavored beverage introduced. ? 1886 Dr. John S. Pemberton invented coca cola in Atlanta, Georgia. ? 1892 William Painter invented the crown bottle cap. ? 1898 Pepsi-Cola is invented by Caleb Bradham. ? Early 1920s The first automatic vending machines dispensed sodas into cups. ? 1957 The first aluminum cans used. ? 1959 The first diet cola sold. ? 1965 Soft drinks in cans dispensed from vending machines. ? 1970 Plastic bottles are used for soft drinks Coca cola and pepsi Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Re-entry of Coca-Cola in 1993 On the 26th of October 1993, Coca-Cola re-entered the Indian market having acquired some of the leading Indian soft drink brands from Parle, namely Thums-Up, Maaza, Limca, Goldspot Citra. These brands joined Coke’s portfolio of international brands i. e. Coca-Cola, Sprite, Fanta, Schweppes as Coca-Cola India took control of the top soft drink brands in India from the very beginning. From 1993 to 2003, company invested US $ 1 billion in India. Thebeginningofcolawar For the Cricket World Cup 1996, Pepsi was not the official sponsor of the tournament, Coke was. But Pepsi had a whole pool of best players roped in as brand ambassadors from the sub continent and abroad. The ad campaign of â€Å"Nothing Official About it† rocked the country and despite Coke being the official sponsor, it was Pepsi which hogged the publicity. In 1998, with the release of blockbuster movie â€Å"Kuch Kuch Hota Hai†, Pepsi took out another ace from its sleeve, featuring Shahrukh, Rani and Kajol in its ad. The punch line was â€Å"Yeh Dil Maange More† which was an iconic line and struck a chord amongst the people. Coca-Cola countered by spoofing the ad, using Sprite, to hilarious effect. Pepsi responded with a spoof of its own, starring Azhar and Jadeja hitting on the Coke line of â€Å"Eat Cricket, Sleep Cricket, Drink Only Coca Cola† with the punch line of â€Å"More More Cricket, More More Pepsi†. Coke again hit back, this time with Thumbs Up ad. They portrayed the cricketers as monkeys and ended the ad with â€Å"Don’t be a bunder (monkey) Taste the Thunder! † Situation turned ugly with Pepsi going to court and finally ended with Coke withdrawing the ad. The Cola wars went on full-fledged till 2003, when a pesticide controversy forced Coke and Pepsi to fight on the same side in so called â€Å"Indias New Cola Wars†. TheControversies Presence of Pesticides: In 2003, the Centre for Science and Environment (CSE) findings stirred the beverage industry in India. CSE claimed to find dangerous levels of pesticides in all the 57 samples of 11 soft drinks brands collected by the organization from 25 different manufacturing units of Coca-Cola and PepsiCo spread over 12 states. The study found a cocktail of three-five different pesticides in all the samples on an average 24 times higher than norms laid down by government-run Bureau of Indian Standard (BIS). Rajasthan, Madhya Pradesh, Chhattisgarh, Gujarat and Kerala banned the sale of Colas in schools, colleges and government departments, and other states also took adversarial measures. The day after the CSE’s announcement, Coke and Pepsi came together in a rare show of solidarity at a joint press conference. The companies attacked the credibility of the CSE and their lab results, citing regular testing at independent laboratories proving the safety of their products. They promised to provide this data to the public, threatened legal action against the CSE while seeking a gag order, and contacted the United States Embassy in India for assistance. They roped in major film stars to explain their purity to public. Despite all these measures, sales dipped by as much as 80% in some regions. The soft drinks industry took over a year to get back on the growth track. Ground Water Crisis: Coca-Cola was recently accused of ground water depletion in many areas of the country. Coca-Cola’s bottling operations – which extract hundreds of millions of liters of water from the groundwater resource – have significantly worsened the water crisis as groundwater levels have dropped sharply since Coca-Cola started its operations. The company was also accused of indiscriminately dumping its toxic waste into the surrounding areas – polluting the water as well as the land. The Coke reiterated its commitment to trim down water usage and take steps towards environment sustainability and farmer’s welfare. However, activists retort that Coca Cola is in the business of water usage and wasting, creating a luxury product largely for the middle class. Amidst various allegations and controversies, the soft drinks industry in India, supported by its booming economy, strengthening middle class and low per capita consumption, is growing at a cruising pace. The focus has shifted from carbonated drinks to Fruit drinks, with both the companies launching Lemon drinks in 2009-10. In the next few years, the fruit juice category is likely to carry the growth flag forward as consumers become more health conscious.

Starbucks Business And Marketing Plan Marketing Essay

Starbucks Business And Marketing Plan Marketing Essay What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 10,000 coffee shops in more than 30 countries, of which 4,200 are licensed and franchised and 6,000 are owned, the companys main objective is to establish Starbucks as the most recognized and respected brand in the world, (Moon) . Currently, Starbucks is relying on retail expansion, product innovation, and service innovation to achieve a long-term goal once set by current chairman Howard Schultz: The idea was to create a chain of coffeehouses that would becomeAmericas third place. At the time, most Americans had two places in their lives home and work. But I believed that people needed another place, a place where they could go to relax and enjoy others, or just be by themselves. I envisioned a place that would be separate from home or work, a place that would mean different things to different people, (Moon). By working toward this goal, Starbucks wants to open new stores in both new and existing markets, expand their product development process, and cater to customers needs to eventually improve their financial position and dominate market share. Market Summary Target Markets In the early stages of development for Starbucks, Schultz identified their target market as affluent, well-educated, white-collar patrons (skewed female) between the ages of 25 and 44, (Moon). Over time, market research teams have recognized the new target market as younger, less well-educated, and in a lower income bracket than their more established customers, (Moon). Market Demographics Geographics (Moon) Data from 2002 showed that in the Southeast there was only one store for every 110,000 people. whereas in the Pacific Northwest. There was one store for every 20,000 people. Hence, the company was far from reaching existing markets. International plans showed Starbucks was operating in over 30Company-owned stores in the United Kingdom, Australia, and Thailand. Also, 900 licensed stores were operating in Asia, Europe, the Middle East, Africa, and Latin America. Demographics Young, affluent, tech-savvy customers (Hoovers) a 1999 estimate showed that 70% of customers were internet users, and today the estimate has exceeded 90% (Hoovers). Moms with strollers (Hoovers) People combining work and a coffee break (Hoovers) The most frequent customers average 18 visits per month, whereas the typical customer visits five times per month (Moon). Market Needs Starbucks wants to create an experience for their customers that combine their on-the-go schedule, as well as a place to relax. Senior vice president of administration in North America Christine Day explains that, people come here for the coffee, but ambience is what makes them want to stay, Selection Starbucks menu contains brewed coffee, espresso traditions and favourites, cold beverages, coffee alternatives, frappuccinos, and the sale of whole beans. Accessibility Starbucks operates over 10,000 retail stores. Most of the 4,200 franchised stores are located in shopping malls and airports. Starbucks coffee brands are also marketed through grocery stores in the form of beans and even ice cream flavours. Customer Service Starbucks employees are referred to as partners. As of 2002, Starbucks employed 60,000 partners worldwide, 50,000 of those in the United States. From the beginning when Howard Schultz took Over Starbucks, he believed, Partner satisfaction leads to customer satisfaction, (Moon). Competitive Pricing Starbucks brand coffee sold in grocery stores are similar to these prices found in the cafes. Market Forecast (Moon) Over the next few years, an estimate for the U.S. retail coffee market expects specialty coffee to have a compound annual growth rate (CAGR) between 9%-10%. Starbucks was also estimated in 2002 to grow at a CAGR of about 20% top-line revenue growth. As of 2002, coffee consumption had risen with more than half of the population (about 109 million people) drinking coffee every day, and an additional 52 million drinking coffee on occasion. PEST Analysis Political Influences Relationships between coffee producing nations and US State Local government controls Economic Influences Constant demand for food and beverages Changes in disposable income could influence purchase levels Social Influences Consumer preferences could shift from coffee to other beverages Technological Influences Use of technology can improve operational efficiencies Market Growth Reports show in 2002, the number of specialty coffee drinkers has become the markets biggest growth. An estimated one-third of all U.S. coffee consumption takes place outside of the home and in places such as offices, restaurants, and coffee shops (Moon). SWOT Analysis Strengths The company is good at taking advantage of opportunities. Starbucks is very profitable and has a strong financial base, therefore allowing the company to undertake new business ventures. Revenue increased to $5294.2 million in 2004, a 29.9% increase from 2003 (Data Monitor) Profits increased to $610 million in 2004, a 43.7% increase from 2003. Net earnings increased 46% (SWOT). The company is internationally recognized and has a global presence. Their reputation is one of fine products and services. Almost 9,000 cafes in almost 40 countries (SWOT) Widespread brand recognition, which in turn becomes brand Preference, and ideally eventually brand loyalty. Strong customer base Clusters company units Expands business with the continuing growth of the coffee market, especially in areas where the company is already well established, and groups stores in an area, therefore able to dominate the region. Leads to considerable financial reward without suffering from cannibalism (Data Monitor). Focus on opening stores that have convenient access for pedestrian and drivers Helps the company capture an increasing share of the coffee market Weaknesses Reliance on beverage innovation Vulnerable to the possibility that their innovation may falter over time Company growth is mostly driven by beverage innovation. If U.S. store growth decreases, stock is lowered in value. Diminishing return from beverage innovation would have an adverse effect (Data Monitor). More than 75% of the companys stores are in the USA (Data Monitor). May need to look for an assortment of countries in which to open more shops in order to spread business risk 85% of revenue is from its domestic US market (Data Monitor). Has high international brand recognition and should look to generate a greater proportion of revenue from outside the USA Would suffer greatly if U.S. stores underperformed because of economic conditions or increased levels of competition Dependent on the retail of coffee, this could make them slow to diversify into other divisions if the need should arise. Employee efficiency is poor. Lower revenue per employee ($71,544-fiscal 2004) compared to the Industry average ($110,841) (Data Monitor) Lower income per employee ($5,294) compared to the industry average ($9,500) (Data Monitor). Lower Return on Equity than peers Companys 5 year average ROE (13.65%) have been lower than the Industry average (15.09%) (Data Monitor). Need to effectively manage its finances to ensure that returns are at par of higher than industry average. Problems in some international operations Problems of expansion: A number of openings are failing to be Successful. Japanese operations: The Company has experienced some same-stores sluggishness. Closures of stores in Israel and Tel Aviv: Hurts growth prospects in the region Opportunities In 2004, created a CD-burning service where customers can create their own music CD Opportunities for revenue growth by expanding its global operations New markets for coffee are beginning to emerge; for example, in Indian and the Pacific Rim (SWOT). Targeting 15,000 international stores in the next few years Expansion potential questionable in Brazil, India, and Russia China could be one of the largest markets, and therefore the company will focus on Beijing and Shanghai. Large urban population Rising economy Increase in coffee consumption Co-branding with other manufacturers of food and drinks and brand franchising to manufacturers of other goods and services Creates loyalty for Starbucks brand Recently signed agreement with Jim Beam Brands to develop and market a Starbucks-branded coffee liqueur drink (Data Monitor), which has strong revenue potential because: Liqueurs represent $4-5 billion opportunity (Data Monitor). Liqueurs with coffee represent a considerable segment of the Liqueur market. There is a significant overlap between consumers of liqueurs and consumers loyal to the Starbucks brand (Data Monitor). Growth in coffee markets: Starbucks has a market share of over 40% of the special coffee market (Data Monitor). Therefore growth in this category would result in considerable opportunities for further growth and expansion in the near future. Threats Coffee may not stay in favour with customers, and another type of beverage or leisure activity could replace it. Rises in the costs of dairy products could affect the companys margins. Competition Competitive coffee shops Copy cat brands Restaurants Street carts Competition could enter the market at any time. The U.S. specialty coffee market continues to grow, and an Increasing number of firms is looking to enter. At any time, a company with greater financial, marketing, and Operating resources could enter the market and compete directly with Starbucks. Volatile nature of the coffee market Multiple factors, including weather, political, and economic conditions for example, can potentially negatively affect the companys business. Green coffee prices may be affected due to agreements establishing export quotas or restricting global coffee supplies. Slowing U.S. retail sales Domestic retail accounts for about 75% of the companys revenue growth and an even greater proportion of profit growth (Data Monitor). If current U.S. store growth continues, saturation levels within the North American division may be reached within five years. Before Reaching this point, US retail sales growth will slow significantly (Data Monitor) Competition Competition comes in several forms: Independent/Local coffee shops Social and inclusive Diverse and intellectual Artsy and funky, typically cozy and very welcoming Liberal and free-spirited Lingering encouraged Particularly appealing to younger coffee house customers Wide variety of beverages/food Appeals to the non-traditional crowd Franchise/Large Companies Generally well-recognized names (McDonalds, Krispy Kreme, Dunkin Donuts, etc.) More convenient and accessible Easy access in and out Appeals to the more mainstream coffee drinkers Services (Company) Starbucks purchases roasts of the highest quality of whole bean coffees. Fresh and rich brewed Italian espresso Offers pastries and other appetizing confections Sells coffee-related accessories (mugs, coffee makers, cups, espresso, etc.) Expanded sales into supermarkets of whole bean coffee Introduction the widely popular drink, Frappuccinos, to the public Strives for satisfied customers and a welcoming environment Works to have highest standards of excellence in way of business Offers newspapers and other reading material, popular music, and Internet access (provided by T-Mobile) Keys to Success (Company) Rapidly expand retail operations Growth in its specialty sales and other operations Selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products Continue to be widely available and welcoming Maintain reputation for having specialty and gourmet coffee Make customers feel welcome with friendly service Critical Issues (Moon) Must increase customer satisfaction through improvements to service Friendlier and more attentive staff Faster and more efficient service Increase in personal treatment (remember customers name and order) More knowledgeable staff Better overall service Offer better prices/incentive programs Free cups after x number of visits Reduction of price Offer promotions, sales to increase customer satisfaction OTHER Offer better quality and variety of products Improve atmosphere (friendly, welcoming) Reaching out to community through involvement and awareness More stores and convenient locations Other critical issues Starbucks is criticized for and must be aware of are: Clustering Driving out independents Loss of diversity Its policy toward farming communities in developing countries Fair trade Many of these issues are vital for Starbucks to improve their Customers satisfaction (Simmons). Critical Issues Marketing Strategy Starbucks Mission Statement (Company) Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting, and delivery of our fresh coffee o Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success. Environmental Mission Statement (Company) Starbucks is committed to a role of environmental leadership in all facets of our business. We fulfil this mission by a commitment to: Understanding of environmental issues and sharing information with our partners. Developing innovative and flexible solutions to bring about change. Striving to buy, sell, and use environmentally friendly products. Recognizing that fiscal responsibility is essential to our environmental future. Instilling environmental responsibility as a corporate value. Measuring and monitoring our progress for each project. Encouraging all partners to share in our mission. Other points of importance to Starbucks: Building customer loyalty around cappuccinos, lattes, and other fancy beverages, (Overshot). Want to create a sense of community Want to create a memorable experience for a customer that inspires the customer to return often, as well as to tell a friend Striving to become the most recognized and respected brand in the world Putting people before products (Company) What a Starbucks store should be: An authentic coffee experience that conveyed the artistry of espresso making, a place to think and imagine, a spot where people could gather and talk over a great cup of coffee, a comforting refuge that provided a sense of community, a third place for people to congregate beyond work or the home, a place that welcomed people and rewarded them for coming, and a layout that could accommodate both fast service and quiet moments (Thompson). Marketing Objectives To create a Starbucks experience that makes people come for the coffee, stay for the ambience and environment, and return for the connection To build an image separate from smaller coffee chains To clearly communicate the values and commitments of the Starbucks business to their customers, instead of only growth plans publicized in the media Financial Objectives Have each store reach a $20,000 weekly sales level Open new stores with lower store-opening costs (about $315,000 per store on average). Target Marketing Based on a sample of Starbucks 2002 customer base, the attitudes toward the brand were: The chart shows that the new customers have a poorer attitude toward Starbucks in every category than the existing customers. The new customer type that needs attention is: 45% female, 55% male Average age of 36 37% have a college degree Average income is $65,000 Drink an average of 15 cups of coffee per week Store Expansion Strategy Target areas with favourable demographic profiles, as well as areas that can be serviced and supported by the companys operations infrastructure. For each targeted area, select a large city to serve as a focal point. Goal of each focal city: Open 20 or more stores in that city in the first two years. Once stores cover the city, open additional stores in smaller, surrounding areas in the region. With this plan, the company had only closed 2 of the 1,500 sites it had opened between 1992 and 1997. Stores must be custom-designed. The company does not buy freestanding structures, and therefore each store is a different shape and size. Most stores range in size from 1,000 to 1,500 square feet. Most stores are located in high-trafficked, high-visibility areas, such as: Office buildings Downtown and suburban retail centres Airport terminals University campuses Busy neighbourhood shopping areas convenient to pedestrian traffic International expansion As of 2004, the company operated over 300 company-owned stores in the United Kingdom, Australia, and Thailand, as well as 900 licensed stores in Asia, Europe, the Middle East, Africa, and Latin America. Goal: Have 15,000 international stores Other things to consider: Kiosks Drive-through windows Positioning Store Ambience Goal: To make customers want to linger Social Appeal-Offer a sense of community, a place where people can come together Physical layout Seating areas to encourage lounging Appear upscale yet inviting Aromas Smoking is banned in all stores Employees are asked to refrain from wearing perfumes or colognes, and prepared foods are kept covered so customers would only smell coffee aromas. Sounds Play soothing CDs that are also for sale Often offer live music Customer Service The company sees a direct link between customer satisfaction and customer loyalty. The company believes that employee satisfaction leads to customer satisfaction (Moon). Voted onto Fortunes Top 100 Places to Work Employee satisfaction remains consistently around 80-90%. Turnover rate is 70%, one of the lowest in the industry Focuses on manager stability in order to decrease employee turnover, but also to help recognize regular customers and provide personalized services Employees are trained to connect with customers and focus on customer intimacy. Greet customers with a smile. Enthusiastically welcome customers into the store. Establish eye contact. Try to remember customers names and orders if they are frequent customers. Just Say Yes policy, in order to keep the customer happy, which may go beyond store rules Example: Always compensate dissatisfied customers with a Starbucks coupon entitling them to a free drink Example: Give a customer a free refill if he/she spills their drink. Advertising-The Company spends very little on advertising and depends on word-of-mouth promotion. Involvement in the Community Contributing positively to surrounding communities is one of Starbucks guiding principles in the companys mission statement. Howard Schultz had the plan to build a company with soul (Student). Starbucks has been the largest corporate contributor in North America to CARE, a worldwide relief and development organization to help Third World countries where Starbucks purchases its coffee supplies. The company has an Environmental Committee that looks for ways to reduce, reuse, and recycle waste, as well as contribute to local community environmental efforts. The company donated almost $200,000 to literacy improvement efforts (Student). Starbucks has many community building programs to contribute positively to the communities where our partners (employees) and customers live, work, and play (Corporate). As part of Starbucks ongoing commitment to share the comfort of coffee during times of crisis, the company continues to demonstrate our support of the men and women serving in the U.S. military overseas (Company). The Starbucks Foundation (Company) Established in 1997 by Howard Schultz Inspired by Schultzs childhood experiences and those of other inner city children Dedicated to creating hope, discovery, and opportunity in the communities of Starbucks Marketing Mix Marketing Research Schultz wanted to use research in order for Starbucks to challenge the status quo, be more innovative and take bigger risks. Examples of questions he asked were : What could Starbucks do to make its stores an even more elegant third place that welcomed, rewarded, and surprised customers? What new products and new experiences could the company provide that would uniquely belong to or be associated with Starbucks? What could coffee be besides being hot or liquid? How could Starbucks reach people who were not coffee drinkers? What strategic paths should Starbucks pursue to achieve its objective of becoming the most recognized and respected brand of coffee in the world? At the retail stores, a pamphlet is available for customers to share their thoughts about their Starbucks experience. Starbucks uses Customer Snapshots, similar to mystery shoppers, to evaluate partner performance in the retail stores (Moon). The four basic service evaluations include: Service Did the register partner verbally greet the customer? Did the partners make eye contact with the customer? Say thank you? Cleanliness Was the store clean? The counters? The tables? The restrooms? Product Quality Was the order filled accurately? Was the temperature of the drink within range? Was the beverage properly presented? Speed of Service How long did the customer have to wait? The companys goal was to serve a customer within three minutes, from back-of-the-line to drink-in-hand. Customer Snapshot Scores (North American Stores) Product   Starbucks product-mix expanded from 30 varieties of whole bean coffees to eco-friendly cappuccino, coffee makers, and other Starbuck paraphernalia. Its product offerings have also expanded beyond pastries and coffee to oatmeal, smoothes, and wraps to keep up with the competition and satisfy more customer needs. The company has also been constantly introducing new products, such as Instant via Ready and Full Leaf Tazo Tea Lattes and Tazo Tea Infusions. The Instant via Ready is an instant coffee that the company claims is indistinguishable from its regular brewed coffee (Jargon). Full Leaf Tazo Tea Lattes and Tazo Tea Infusions are the companys new tea offerings through which it hopes to attract tea drinkers (Edwards). The company also offers Starbucks coffee and cappuccino makers for consumers who wish to replace their existing home coffee makers. Price Starbucks products are priced higher due to perceived upscale image attached to its brand. The company also began to offer $1 bottomless 8 oz. cup of coffee, with unlimited refills that cost approximately 50 cents less than any other Starbucks products. The company is also implementing value strategies that would emphasize more on inexpensive coffee products rather being perceived as unaffordable to price-skittish consumers. For example, the company introduced $3.95 breakfast pairings, including popular breakfast items paired with a coffee, and highlights $2 brewed coffees instead of the more expensive specialty drinks (Jennings). Place   As stated earlier, Starbucks can be found in any neighbourhood where there is a perceived high traffic for its stores. Starbucks outlets can also be found in-store of various large chains including Barnes Noble and Target. Their locations are extremely conducive for individuals that are on the go and for those who enjoy reading or listening to music. Starbucks has also been recently testing stealth outlets, where the store is named after the street it is located on. The new stores attempt to localize Starbucks stores with no Starbucks logo on any of the products being offered there, and instead have the specific street address as the brand name (Allison). Promotion Starbucks has implemented numerous promotions to reach its target markets. Promotions are listed as follows: à ¢Ã¢â€š ¬Ã‚ ¢ One of the promotions that Starbucks has used is the Starbucks Card. Starbucks Card is an initiative that offers customers the opportunity to promote companys products through a referral system. When a customer purchases a gift card, it not only shows brand loyalty, but it also provides the company with free advertising, and brings in new customers. Starbucks also provides a card for corporate sales, which are used for extrinsic rewards to show employee appreciation for a job well done, or a gift to client or a vendor.   à ¢Ã¢â€š ¬Ã‚ ¢ Coffee services delivered to offices without coffee size restrictions. à ¢Ã¢â€š ¬Ã‚ ¢ Appealing to a diverse customer base by offering international teas and coffees to accommodate those customers that want a taste from home or for locals that enjoy tea. à ¢Ã¢â€š ¬Ã‚ ¢ Using philanthropy as a means for promotion Starbucks contributes to several non-profit organizations as a way to improve brand image and awareness in local communities. Controls Problems and Solutions In 2002, our fellow associates, including Christine Day, recognized that customer service needed to be improved upon, and one idea to conquer this problem was to invest $40 million annually in 4,500 stores. By adding almost $9,000 to each store, this would allow an additional 20 hours of labour per week. Day said, The idea is to improve speed-of-service and thereby increase customer satisfaction. According to a survey of customers, 65% believed fast service was a key attribute to their satisfaction. In the past when we thought of adding more labour hours to our retail stores, we decided against it due to the struggling economy, especially since labour was already our biggest expense. Another option instead of increasing labour hours is to increase the efficiency of the partners that we currently employ. We removed the no value- added tasks, simplified the production process, and manipulated the store layout to take better advantage of store space. Additionally, we installed an automatic espresso machine that was faster, reduced waste, and improved consistency while still fulfilling our customers needs. We want to continually implement the use of these machines in more of our stores. Furthermore, we want to add more drive-thru lanes to our stores. In doing so, we can still serve our customers who want a taste of Starbucks on-the go. Marketing Organizations Although we have been considered one of the worlds most effective marketing organizations, we lack a strategic marketing group (Moon). Instead, we have smaller divisions (Moon): Market research group gathered and analyzed market data Category group developed new products and managed the menu Marketing group developed quarterly promotional plans However, we need to find a way to get these divisions to collaborate so information about market and customer trends is not overlooked like it has been in the past and we can make better decisions about driving our business in the future. In 1995, a Stores of the Future project team was formed (Student). Their goal was to come up with the next generation of Starbucks stores to be debuted in 1996. Schultz communicated with the team and envisioned the retail stores to look and feel like, an authentic coffee experience that conveyed the artistry of espresso making, a place to think and imagine, a spot where people could gather and talk over a great cup of coffee, a comforting refuge that provided a sense of community, a third place for people to congregate beyond work or the home, a place that welcomed people and rewarded them for coming, and a layout that could accommodate both fast service and quiet moments. The team researched the art and literature of coffee throughout the ages, studied coffee-growing and coffee-making techniques, and looked at how our retail stores have already evolved in terms of design, logos, colours, and mood. The team decided upon four store layout designs: A store for each stage of coffee making: growing, roasting, brewing, and aroma. Each store had its own colour combinations, lighting scheme, and component materials. Also, the stores adapted to the environment, whether the store was downtown or on a college campus, for example. Recommendations For Improvement Revamp the employee reward system Tighten focus on creating the Third Place environment Focus profitability measures on profitable sales, not just reduction in staffing References Company, The. Starbucks. .Received by 8may, 2010 Corporate Social Responsibility. Starbucks Coffee. . Starbucks Corporation. 4

Elitism Theory Analysis

Elitism Theory Analysis Elitism is a political theory that rejects Marxs views of equality and suggests that there will always be a minority elite ruling the majority. The theory in principle suggests that the people are ruled by the most able and those who are capable of doing the best job and this sounds like a good theory as the country will fare better under people who are most capable of leading. However the issue with this is that the elite in control can use the state to control power and thus maintain power and not providing a true democracy. Elitism can be split into three forms; classical, democratic and modern elitism all of which have a slightly different take on the way the state works and how the minority can use the state to dominate the majority. Elitism is not believed by all and is challenged by two other theories, Marxism and Pluralism. Marxists believe that class position is derived from the persons relationship to the means of production, owners and workers, and not as elitists believe from a mix of economic political or ideological resources. Furthermore Pluralists believe that the state such a complex institution that it cannot be dominated by one group and hence power is shared between many government departments and institutions. The British state with the queen as the head of state, although this is a powerless position, is dominated by parliament who has the ability to create or dismantle laws without having to answer to the people until a general election. I believe that the contemporary British State is still quite elitist with the members of parliament and the cabinet being largely made up of those who have been public schooled and gone to the elite universities of Oxford or Cambridge. This view can even be shown by the recent MPs expenses scandal as the MPs cheated money out of the taxpayer showing how the elite minority thought they were above the majority. Therefore this essay seeks to show how the different elite theories relate to the contemporary Br itish state and how relevant they are today. Classical Elitism was defined by key political scientist Gaetano Mosca as In all societies two classes of people appear a class that rules and a class that is ruled the first class always the numerous performs all political functions, monopolises power and enjoys the advantages that power brings, whereas the second more numerous class is directed and controlled by the first[i]. This quote represents the belief that elite rule is inevitable due to the human race being blessed with different talents and those who are more talented will always rise to the top. The classical elitist theory is underpinned by the fact that the ruling elite is closed off from the ruled and its members are selected by virtue of the economic, political or ideological resources[ii]. This shows the reason why elitists reject Marxism, that eventually there will be a classless state, as elitists believe that there will always be the dominant and the dominated and that class will occur through all societies. Plura lism is also rejected by elitists as pluralists argue that there is a diffusion of power between many government institutions and departments whereas the elitists believe that power is dominated by the minority in control. Classical elitism in some ways does refer to the contemporary British state in so far as parliament is made up of the upper class and that many were public schooled and further educated in the elitist institutions of Oxford and Cambridge. Figure 1 shows the Educational Background of MPs and the cabinet from 1918 to 1955, this shows the large numbers especially on the conservative side who attended elite institutions compared to the Labour party who have a large number MPs and cabinet members from Elementary Schools. This shows that in the conservative party there is a sense of the elite are protected as they have the money to afford public schools which gives them an advantage and as such they are protected in their powerful positions in the state. This is further backed up as in the Thatcher government there were only two members of her cabinet not to have attended a fee paying school[iv]. Therefore it can be argued that the contemporary British state can be seen to be slightly elitist as those in power are protected due to their wealth and their education. Democratic elitism which is the form of elitism created by thinkers such as Max Weber and Joseph Schumpeter and is associated with critiques of Democracy, they still agree with classical elitism however, as Weber put it All ideas aiming at abolishing the dominance of men over men are illusory[v]. This quote gives clear indication that democratic elitist think that elitism is inevitable as long as there is Voluntary compliance, acceptance of commands as valid norms and a belief in the legitimacy of the form of domination[vi]. Similarly to classical elitists democratic elitists fundamentally disagree with Marxism as they reject the idea of equality and say that Government has become so large that it will need specialists to run and control it in order to work efficiently, thus elitism is inevitable. Therefore the argument is that power and decision making should be those most qualified and who have the relevant expertise to make the right choices. As far as this relates to the contempo rary British state it could be argued that Britain is relatively elitist as 37 out 51 prime ministers went to either Oxford or Cambridge suggesting that they are the most intelligent and thus the right people to be taking decisions on behalf of the country. However these institutions are very elitist and select on background and status thus meaning that elites are protected as they will always be the most educated hence why the population cannot decide on the elite but can only legitimise their decisions. However in the future under new plans laid out by Lord Mandleson students from a disadvantaged background would be given a reduced offer to university in Labours attempt to increase social mobility. The scheme would work in such a way that The plan could replicate the scheme at St Georges medical school, London, where the standard requirement for a place to study medicine is three As at A-level. Candidates can be given an offer of two Bs and a C if they outperform their school aver age by 60 per cent. This favours the brightest pupils in bad schools, which are often in the most deprived areas[vii]. This is an attempt by the Labour government to try and make the state in the future less elitist as people from all over the country with different backgrounds will be qualified and will be able to perform an active role in Government and in society in order to promote a more equal state. The final form of Elitism, which was put forward by Political Scientists such as Skocpol, C.Wright Mills and Walter Burnham is modern elitism. Modern Elitists still believe that democracy is limited and that elitism is inevitable, apart from modern elitists look at elitism at an international level through organisations such as the IMF and the United Nations which suggests a tie between politics and economics as shown by Mills whose work suggested a close relationship between economic elites and governmental elites: the corporate rich and the political directorate[viii]. This can show how elitism has become more globalised as national elites became dominated by international elites, thus following the recent economic pattern of globalisation and global shift and how the world has become more integrated creating another elite on the world stage. On a smaller scale the recent creation of the President of the EU is another international elitist position which is overpowering domestic go vernments. Therefore it can be argued that contemporary Britain does fit a modern elitist position as to locate the elite one must look more to the international level rather than the national level as Britain is a member of the EU and the United Nations. Another example of international elitism is the upcoming Copenhagen Climate Summit which will be dominated by several key players who have the most influence in both political and economic spheres mainly the USA and China. There is one part of Modern elitism however which does not fit with the contemporary British state and that is the belief that the state has power which can rival or even exceed economic power. I think that the pluralist view that big business has a privileged position in society is more fitting as shown by the recent bank bailouts showing that the government could not let large corporations such as Northern Rock go out of business, highlighting the important position large firms hold in the economy. This is espe cially so as often general elections are won depending on the economic performance for example of the economy is performing well the incumbent government is more than likely to stay in power whereas if the economy is suffering people are likely to vote for change. For example currently amid the International financial crisis there has been a large swing in the latest opinion polls regarding a general election towards the conservatives giving them a majority of 40[ix] showing how people vote for change in times of crisis such as the current financial crisis. Thus governments understand the importance of big business and will form legislation and policy in order to benefit large firms in order to lead to electoral success. Therefore although the contemporary British state does slightly fit the modern elitist perspective there are bits which suit a pluralist view more. Overall Elitist theory I think that Elitist relevant on an international scale and in some part on a domestic level. International organisations such as the IMF and the United Nations have a lot of power and often can overpower domestic governments especially in developing countries which shows that the elite class is becoming more global. I also think that elite theory is relevant on a domestic scale due to the large numbers of the elite in the ruling class of Britain. This is put forward by Guttsman who said There exists today in Britain a ruling class, if we mean by it a group which provides the majority of those who occupy positions of power and who in their turn can materially assist their sons to reach similar positions[x]. This fits the criteria of elitism as it suggests the people cannot choose the elite and the elite can protect their position by monopolising top education and the methods of production. This is also backed up by the numbers of Oxford and Cambridge graduates in government and thus in the ruling class, Over  ¾ of Cabinet ministers in 1983 were from Oxford and Cambridge[xi]. The numbers in government from elite institutions suggests that elitism is an inevitable cycle where the elite is replaced by their offspring who attend public schools and other elite educational institutions. Therefore government schemes such as the grade drop for students from deprived backgrounds could eventually stop the cycle of elite rule in the short run but in the long run these people will then become the elite and then the cycle will begin again this elite rule is inevitable. Thus leading to the theory that the people can only choose between groups of elites at elections for example between the only two parties with a realistic chance of winning a general election, Labour or the Conservatives as shown by Andrew Hayward One elite can only be removed by replacing it with another[xii].

Whitmans Music as a Means of Expression Essay -- Whitman Music Musica

Whitman's Music as a Means of Expression In his verses, Walt Whitman eradicates divisions of individual entities while simultaneously celebrating their unique characteristics. All components of the universe are united in a metaphysical intercourse, and yet, are assigned very distinct qualities so as to keep their identities intact. Often times, Whitman demonstrates these conceptions through elements of song. â€Å"Walt Whitman caroled throughout his verse. For the Bard of Democracy, as America came to call our great poet, music was a central metaphor in his life and work, both as a mindset and as a practical reality.† (Hampson) His musical poetry lyrically encompasses themes of social equality. Whitman enterprises a communion of persons while using the singer as a poet, lover, typical citizen, bard and a celebrator of the self to express such notions. Whitman discovers music in the daily lives of ordinary individuals and expresses it within his poetry. Especially in respect to the poems â€Å"Song of Myself,† â€Å"I Sing the Body Electric,† and â€Å"I Hear America Singing,† Walt Whitman incorporates music as a vehicle to illustrate democratization. Whitman was a self educated New Yorker who began his literary career by satiating himself with classical reading and appreciating nature. After leaving school, Whitman held a great variety of jobs including a printers apprentice and editing several periodicals. His first independent publication was Leaves of Grass; a compilation of various untitled poems. Initially, he was met with limited success or recognition (with the exception of a satisfied Ralph Waldo Emerson). His second edition was far more warmly welcomed. During the Civil War, Whitman offered his services to care for soldiers ... ... a democratic understanding of society. Whitman deems all persons equally and interprets their existence as pieces of music. In instances where the average individual would find no value, Whitman depicts unexplored realms of appreciation. All members of society are conveyed as agents of music. Their role’s are regarded as beautiful contributions to society by defining them with instrumental undertones. Whitman’s verses are written with such musical style and context, that they are often times the inspiration for musical compositions (including the likes of Vaughn Williams). In his pieces, Whitman honors the seemingly inferior facets of society, discounting any hierarchy and rather, celebrating all members equally. To effectively portray Whitman’s democratic mentality, he delivers his message by expressing his subjects as instruments in a grand societal composition.

Essay example --

Motivation Motivation is defined as the process that guides, initiates, and maintains goal orientated behavior and thought (Cherry, 2013). Motivation is what drives individuals to do what they do, whether it is something as simple as getting a drink because he or she are thirsty or something as big as getting up every day and gong to work for a paycheck. Identify at least two sources of motivation Motivation can come from internal sources (intrinsic), which have psychological and biological variables or from external (extrinsic) sources like incentives and goals (Deckers, 2010). Intrinsic motivation develops in individuals to give them their own personalities and preferences towards specific behaviors, examples include participating in certain activities or sports because you find them enjoyable or doing a Sudoku puzzle because it is a challenge you find fun or interesting. In these examples, an individual’s behavior is motivated by something internal that makes them want to participate in the activity just to do it (Cherry, 2013). Extrinsic motivation is when an individual performs...

Graduation Speech -- Graduation Speech, Commencement Address

Well, this is it. Our last night. The last page of the scrapbook we call high school. Our scrapbooks are filled with memories from the first day we walked into these halls ... to this very night. Pictures crammed in, ticket stubs nestled between them, adorned by dried corsages and newspaper clippings, yellowed with every fond recollection. The smiling pictures are the friends we?ve made in high school. Friends are what make life special. Every person we encounter has a definite effect on our lives. If one face in our scrapbook were missing, a part of our lives would disappear also. Remember the football game where you finally got the fight song right? That?s your ticket stub. Maybe it was the musical that you rehearsed months for. Or cheering at the state basketball tournament. Or ... Graduation Speech -- Graduation Speech, Commencement Address Well, this is it. Our last night. The last page of the scrapbook we call high school. Our scrapbooks are filled with memories from the first day we walked into these halls ... to this very night. Pictures crammed in, ticket stubs nestled between them, adorned by dried corsages and newspaper clippings, yellowed with every fond recollection. The smiling pictures are the friends we?ve made in high school. Friends are what make life special. Every person we encounter has a definite effect on our lives. If one face in our scrapbook were missing, a part of our lives would disappear also. Remember the football game where you finally got the fight song right? That?s your ticket stub. Maybe it was the musical that you rehearsed months for. Or cheering at the state basketball tournament. Or ...

Assess explanations of gender and ethnic inequalities in health chances

* Using your knowledge assess explanations of gender and ethnic inequalities in HEALTH CHANCES * Write about the health chances for the different situations within society. Health Chances- Can be defined as the likelihood and possibility for an individual to become ill or unwell in view of his/hers overall health and well-being also considering the affect on an individual in view of the different situations within society. Health Chances is sometimes overlooked in view of the different situations within society. It can be said firmly that both gender and ethnicity unfortunately create inequalities in health chances within society. Health Chances clearly vary in these two situations and as a result have caused problems within society. Statistics in Gender inequality in health clearly show a high percentage for women in both Morbidity and Mortality Firstly, gender results to inequalities in health chances due to various factors and situations within society. Women's position in society affects their experience of health chances. Women indeed can be said to be more open and co-operative than men in view of their general health and well-being. Women tend to visit doctors more often than men. Statistics show that women visit their G.P. 5x a year whilst men tend to visit their G.P. approximately 3x a year. Furthermore, the health of women may appear to be worse than that of men because their longer life expectancy increases the risk of chronic illnesses, senile dementia and therefore the regular use of medical services. However, statistics do indicate that women suffer more chronic disorders in all age categories. The common saying ‘women are sicker men die quicker' is very realistic, statistics clearly show that women live longer and so are more prone to getting ill, as part of getting old. Moreover, women's position in society affects their health chances; women have the burden of childcare, which affects them both physically and mentally. Also, domestic labour, poor employment conditions because of gender discrimination, greater exposure to poor housing as a result of poor employment, greater exposure to poverty also as a result as poor employment. Women position in society should be regarded very highly as they are situated in such conditions which lead to ‘ housewife syndromes' acknowledged by Jessie Bernard causing ill health. It is the woman's job in society i.e. in the family, to make decisions, bring up the children which is quite stressful along with absorbing and taking on the stress of other family members such as the children, husband which overall in my opinion is the reason to why more women get ill. Furthermore, Women in society generally tend to occupy jobs such; working in the home, the NHS & social services which are generally not highly paid occ upations and the fact that these jobs are a lot more stressful, and according to feminism sociologists they are unrecognised and always undervalued. Moreover, there are obviously differences in the health experiences of men and women that can be attributed to biology, particularly those concerned with reproduction. Hormonal differences can account for some variation in the occurrence of particular illnesses e.g. higher rate of heart disease amongst men before the age of 50 can partly be accounted for by the lack of protection provided by the hormone oestrogen. Genetic and biological research points to certain gender to being more prone to certain illnesses and diseases. Women suffer from certain sorts of health problems because of their distinctive biology e.g. pregnancy and childbirth, contraception and abortion, menstruation and menopause, breast and cervical cancer. They are also more likely to suffer from autoimmune disease e.g. arthritis and degenerative disease (because they live longer), but on the other hand men suffer more heart disease. Health and Ethnicity, the problem of definition; do we use race, ethnicity, or specific culture groups, e.g. Punjabi to define health and ethnicity. Ethnicity results to inequalities in health chances due to various factors and situations within society. Genetic and biological research clearly portray the fact that certain ethnic minorities are more prone to having certain diseases, e.g. Haemophilia is quite common in European men, whilst Sickle Cell Anaemia is quite common in Afro-Caribbean's. However, we could argue that not all health illnesses are necessarily related to ethnicity, for instance, heart disease, bronchitis and strokes which all have a high incidence in the Asian community are linked to socio-economic factors not ethnicity. Moreover, diet/lifestyle/traditions and cultural values also affect the outcomes of health chances within society, i.e. Asian communities e.g. prenatal mortalities is high for Asian women but this may be because many do not attend anti-natal classes. Also, diet- high rate in the use ‘GHEE' in the Asian cooking relating to heart disease. However, many Asian diets particularly the Vegetarian dishes are healthier than they counter parts in the white community. Furthermore, low social class, poor and under-paid occupations, unemployment and dangerous/hazardous jobs are common within the ethnic minority society, which result to poor health conditions resulting to the worst health chances. Which in effect are being persevered through generations resulting to inequality in health within the ethnic minority society. Although the materialist argument is more successful than either the genetic or cultural approaches in explaining health differences between ethnic groups it still fails to adequately explain why they should be so particularly disadvantaged. For example when comparing black and white sharing the same social class position black people are more vulnerable to unemployment. Racism in the private and public housing markets has also been shown to compound inequalities generated by social class. Racism, therefore, is further constraint on the access to conditions of life are more conductive to good health. Also racism may be a reason for a higher death/violence rate in the ethnic minority groups. However, the likelihood of contribution of racism to ill health is complex and varied. Although, high rates of unemployment, redundancy, excessive shift work, compulsion over time and un-social working hours are some issues within the ethnic minority society which contribute to the overall of affect health chances. Finally, both gender and ethnicity create inequalities in health chances within society, as discussed. Some of which can be regarded as acceptable i.e. unavoidable, whilst others can be clearly acknowledged as discriminating, etc.