Business Communication Essay Example | Topics and Well Written Essays - 500 words - 4

Business Communication - Essay Example In addition, it compromises the privacy of vital personal digital footprints. Use of social media communication has adverse effects on various careers and development of professionals globally. This platform encourages a lazy culture in workplaces. Many professionals are no longer innovative and creative as before the introduction of social media. According to Kincel et al., this platform simply allows people to question other for ideas at their comfort without trying to research or engage their minds to come up with alternatives. Consequently, this form of communication has reduced innovation around the world. Currently, professional are using readily available resources online to solve various problems in their workplace. As a result, professional are deprived an opportunity to be innovative and creative thinkers that lead to career development. Moreover, use of social media leads to cyberbullying especially of children by various strangers on the internet (Kincel et al.). Family members especially children are vulnerable and are the primary target for cyber bullies. Anonymous individuals disguise and manipulate or abuse young kids through the internet. As a result, these attacks are always devastating to the victims. They lead to depression and fear among young family members. Thus, victims of the cyber bullying resort to suicide to ease their pain. In addition, some prefer to suffer silently which leads to mental disorder. In order to prevent and eliminate such cases, family members are supposed to be discouraged from the excessive use of social media. Besides, these forms of communication also have adverse effects on personal digital footprints. Uploading of personal digital footprints into the social media platform can be detrimental to the owner. The various sites such as Facebook insists on retaining the copyright of anything uploaded to their site. This results in losing ownership of

The price at the gas Essay Example for Free

The price at the gas Essay The price at the gas pump seems outrageous as the national average price per gallon hits $3. 09, but the real tragedy of the rising prices is in the unseen affects across the spectrum of daily life. While several surveys have said people are not changing much due to the rising cost of gas, they are doing some things and the rising cost of gas has affects that people do not even realize. In some cases, the effect of the effect is the real news. At the grocery store, people are not even equating the rising cost of groceries with the cost of fuel, but it is a major factor. Consciously or not, people are traveling less and putting off other expenditures because they are spending so much more on gas. The rising cost of gas is affecting the amount people spend on groceries, the amount they travel and the amount they spend on other things. It’s easy not to think about the rising cost of gas as it relates to the rising cost of groceries, but in some markets the increase has been dramatic and the cost of gasoline and other fuels are a factor in the price increases. Last week, the U. S. Department of Agriculture estimated that the cost of making a Thanksgiving dinner was up 11 percent over the same dinner last year. With some items the price increase is only a few cents, but over the course of a holiday meal or a month’s worth of groceries, the difference is very noticeable. Strangely, efforts to reduce the cost of gasoline may also be contributing to the rise in prices at the grocery store. Many of our food products are animal based, eggs, milk, cheese and meat at the very least. All of these products rely on the animal being fed, usually a mixture of corn and other things, but because of the demand for corn to make ethanol, the price of feed corn has skyrocketed. An effort to reduce the cost of fuel in one area passes it on in another means. Based on personal observation, costs of dairy products are up an average of 25 percent over last year. While consumers realize it or not, the cost of gasoline is affecting them at the grocery store. Another effect of the high price of gasoline is the choice to make fewer trips. This means that people are not simply running to the store for every little thing they need or are going to only one store instead of shopping around. It means a late night snack attack will usually have to be met by whatever is in the house and it means that people are planning their spending more wisely. By taking fewer random trips to the grocery store and other stores, impulse shopping is reduce and the entire economy is affected by the price of gasoline. Furthermore, people take fewer random pleasure trips when the price of gasoline is high. Deciding to drive an hour or so to go to a concert or another event takes on a new dimension when the cost of actually getting there has to be considered a major expense. When people do decide to travel, they are travelling to areas closer to home. This has an interesting economic effect. Smaller, more out of the way travel destinations may see an increase in business as people try to find vacations close to home, but traditional resort destinations may see significant reductions in the number of visitors because of the cost of travel. Additionally, some people may elect not to have a vacation at all. With the rising cost of gas and its effects on the costs of other items, many people are choosing to forgo vacations and luxury purchases because their disposable income level is dropping. People are choosing more fuel efficient vehicles over luxury cars and many are choosing to eat at home instead of having dinner out. Even the important things, like oil changes and other car repairs are sometimes being put off indefinitely because people are spending more on gas. It may not seem like a few cents more at the pump would make a huge difference, but when added to the other things that are affected by the price increase, it means people simply have less money. The first visible effect of having less money was the move to more fuel efficient vehicles. It meant that the ultra big sports utility vehicles which had been in their heyday were suddenly being traded in mass for smaller, cheaper and more fuel efficient vehicles. Suddenly, Americans were more concerned about where every penny was going, some without even realizing why. Ultimately, it doesn’t seem like a big deal – a few extra pennies per gallon at the gas station, but then it began to build. The rising cost of gasoline and the devotion of corn to ethanol production drove up the price of food. Then, people stopped driving as much, making fewer trips to the store and other places because they wanted to save money and that meant fewer impulse purchases. Finally, the impact of rising gasoline prices made a significant dent in the average pocketbook and Americans had to find other ways to save, by cutting back on luxuries, forgoing unnecessary expenses, or putting off necessary expenses in hope that a time would come when things might be more affordable. Suddenly, in the big picture, that few extra cents hurts a lot.

Essay --

People relate to landscapes through tactile and visual experience of surfaces around them, beneath their feet and in their hands. Textures are most immediate and close physical contact with the landscape. Ploughing, grazing, clearance – create distinctive textures of surface, some of them deliberately created for the properties of the texture itself. Textures incorporate time; they are result of a slow but constant change of the very texture of surface. Mundane practices which might have a minimum impact on the surface can in a long term combine to form a distinctive textures. Aerial photographs and high resolution topographic data is full of textures. We tend to ignore them and focus solely on "features", traces. What can we do with textures? How can they be harnessed for deciphering the biography of surfaces and the way people interacted with the land in close physical contact? In the modern, Western, world the visual sense has primacy over the other senses. Since sixteenth century, vision has become increasingly important in how we engage with and understand our world, with the other senses marginalised. The visual became considered the most reliable form of representation. Archaeology, and especially aerial archaeology, has come to rely almost solely on vision for both the collection of data and the dissemination of information. Visual sense turns us into spectators, detached and distanced from the object of study. Landscape becomes a particular way of seeing and representing the world from an elevated, detached and even ‘objective’ vantage point, --- as an artistic genre and a culturally conditioned habit of visual perception, unique to European, Western societies. In this way visual technologies (photographs,... ...worth exploring. Textures offer access into the richness and immediacy of the perceivable world and allow us to enmesh with it. When we turn the eye in the organ of touch, we are able to see the â€Å"stuff† of landscape rather than its â€Å"things.† It is highly subjective, embodied view of the world, but one that helps us to "understands materiality" of the landscape. Dwelling in the landscape is about the rich intimate, ongoing â€Å"togetherness† of beings and things which make up textures and which, over time, bind together nature and culture. Textures blur the nature/culture divide and emphasise the material and temporal nature of landscape. In this way, landscape is a never finished process of weaving, â€Å"entanglement", of materials and activities. And they can perhaps to help us to reflect what we really see when we interpret aerophotos and lidar imagery.

The Veldt by Ray Bradbury :: Veldt

The Veldt by Ray Bradbury   Ã‚  Ã‚  Ã‚   The story of The Veldt, is a delving into the issue of how modern technology can destroy the nuclear family.   The editor of the Encounters book, John A. Rothermich comments that "This story is almost devoid of characterization.", I agree with this statement and think it is key to the plot of the story.   Ã‚  Ã‚  Ã‚   The story begins with the mother of the family, who has quite a generic name.   We are given no information of the characters background and how they came to the point in time they are now.   The lines "Happylife Home" and the familiar room settings like the parent's bedroom and the nursery give you a sense that this is a typical suburban home of the time. The mother seems alarmed or confused about something, "the nursery is...different now than it was", this at first might lead you to believe the mother has true individual characteristics.   However, when you read on, you see the stereotyped reactions to every situation that comes about, the parents then say "nothing's too good for our children".   Ã‚  Ã‚  Ã‚   Later in the story the parents discuss the problems of the incredible house and nursery, "The house is wife, mother, and nursemaid, Can I compete with it?", and the father has a generic answer "But I thought that's why we bought this house".   The parents in the story look upon their children's needs as services instead of ways of expressing any love or care.   Ã‚  Ã‚  Ã‚  Ã‚   In the story we never learn anything about the children except for their obsession with the nursery, "I don't want to do anything but look and listen and smell; what else is there to do?".   When the parents tell the children the idea of shutting down the computerized house "for a vacation", the children react shocked and stay with their one, single characteristic given, they act shocked "Who will fry my eggs for me, or darn my socks?". You see then the children's primary relationship is to the house and not the parents, the children exclaim "I wish you were dead!".   And sure enough, by the end of the story the children act on their on

Reflective Review of Youth Work Practice

My decision to study E131 Introduction to Working with Young people was based on my desire to cement my experiential learning by developing my knowledge of theoretical concepts through academic study. I have worked with young people for seven years, and the majority of my training thus far has been practice based. My current role is as a group worker in a therapeutic community for children and young people. The therapeutic community is a residential provision with a specialist education and therapy centre for children and young people with attachment disruption and trauma leading to social and behavioural difficulties.We also work with children displaying sexualised and self-harming behaviours. The therapeutic milieu which exists within the community is underpinned by an attachment focussed approach and provides stability for chaotic behaviour and a disregulated emotional state. The therapeutic provision is underpinned by an integrated team approach which includes Child Psychotherapy , Clinical and Forensic Psychology, Educational Psychology, Child and Adolescent Psychiatry, Social Work and Counselling.Prior to beginning Open University’s E131 Introduction to Working with Young People, and due to the highly specialised nature of the work I do, I held the belief that I had little to learn relating to youth work. The most significant, and surprising, realisation I experienced whist working through the module was that I will never and can never know everything there is to know about youth work. In fact, the very nature of my role within the Therapeutic Community may have narrowed my view of young people to only the most damaged individuals, which in turn has narrowed my outlook on the issues that young people are faced with today.A young person commented ‘†¦you can’t talk about â€Å"understanding young people† – all young people are different, so you would have to know different things to understand them all’ (The Open University, 2005, Study Topic 3, pg 5). This statement impacted me in a way that I didn’t expect. Not only in my working life, but also in my view of young people in general. When working with the most damaged children in society the danger is that all young people become viewed as potentially violent, harmful and not to be trusted.This view is contradictory to the very nature of youth work as set out in the National Youth agency’s Ethical Principles, which states ‘youth workers have a commitment to treat young people with respect, valuing each individual and avoiding negative discrimination’ (Harrison and Wise, 2005, pg 20). Although I do not feel my practice is discriminatory, my somewhat insular views on young people, and preoccupation with high risk behaviour in my working life, may have negatively influenced my ability to ‘value the individual’.This is an area that, due to my learning throughout the module, I have made a concerted effort to address. I have renewed my efforts to look past the negative behaviour and the diagnoses to view the young people I work with as individuals who are not defined by their circumstances. This has had a positive impact on my working practice as I continue to reflect on ways in which I can be more open to the individual needs of the young people with whom I work. The learning throughout the module has also given me the opportunity to come to terms with and challenge another view I was unaware I held.I had given little consideration to the view I held on youth work in general other than my belief that the work I do is not technically ‘youth work’ but rather more specialised and important. This is a view I now consider to be arrogant and unhelpful. Howard Williamson states that the ‘public perception of youth work is still largely locked into ideas about youth clubs and table tennis and pool’ (Williamson, 2005, pg 70), and prior to beginning this module I mus t admit that I held a similar misconception.However, Williamson’s account of his own experiences of youth work and the positive impact it has on the lives of young people has altered my perception. Although this has not directly impacted on my working practice, it has enabled me to view my role as a group and individual worker within the wider context of youth work, and realise the importance of broadening the experiences of the young people with whom I work, through valuing the opportunities on offer within the wider community.The shift in my view of youth work has also enabled me to consider the challenges that exist in my own work setting. One of the fundamental principles of youth work is the ‘voluntary principal’ (Jeffs, cited in The Open University, 2005, Study Topic 12, pg 5). This is described as ‘the kind of work where young people can choose not to take part†¦Ã¢â‚¬â„¢ (The Open University, 2005, Study Topic 1, pg 5). Within the setting of a t herapeutic community, and specifically within the context of my role as group worker, I find it difficult to describe the opportunities on offer for the young people as voluntary.For example, the therapeutic, social and educational workshop programme, which young people who are resident in the therapeutic community have access to during the school holidays, is considered to be voluntary, although it is incentivised through access to days out and rewards for attendance. However, some of the young people resident within the community may consider that their placements are not voluntary, making it difficult to consider any of the interventions on offer as such.Although I accept that youth work in its truest form should be voluntary, it has been difficult for me to accept that the work that takes place with the young people within the Therapeutic Community is any less valuable. The young people with whom I work are the most damaged in the country and would not be able to access the type of support they need without what Mark Smith calls coercive forms of participation (Smith, cited in The Open University, 2005, Study Topic 2, pg 31). Should we let them choose to avoid forming relationships and realising their potential forever simply to retain a puritanical view of what youth work is supposed to be?Or should we, as adults, do everything in our power to prevent these young people, who society has already failed, become casualties of that failure? Mark Smith also introduced the idea that targeting ‘at risk’ young people for focussed work as a negative progression in terms of youth work in its purest form. Smith feels that ‘the identification of specific target groups has the potential to lead to a narrowing of the diversity of young people worked with’ (2003, cited in The Open University, 2005, Study Topic 2, pg 30).Although I agree with Smiths statement, I am also aware of the funding limitations which exist, and am a strong believer that the most vulnerable or ‘at risk’ young people in society are a priority in terms of accessing the support they need. Despite my desire to defend the work I do, and its less than voluntary nature, my practice has been positively impacted by reflecting on the reason why the ‘voluntary principal’ is so highly regarded in relation to youth work.Within the process of planning the therapeutic, social and education groups within our group work programme, I have realised the important of extensive consultation with the young people to ensure the topics covered are relevant to them; something they are interested in and value, rather than what I feel they need or want. In this regard, I have been able to ensure that group participation is due to values that are closer to the concept outlined by the ‘voluntary principal’ than the idea of coercive participation.The impact of my shift in perspective on the young people within the therapeutic community is ye t to be evidenced, but the planning process for the groups has been much more focussed. Bruce Tuckman (cited in the Open University, 2005, Study Topic 6) has identified the five stages in a group’s life, his concept names the stages as Forming, Storming, Norming, Performing and Morning. As a group worker this concept underpins my practice in that my observations of the group and its progress are linked to identifying the stage in which the group is functioning and adapting my role as facilitator accordingly.Due to the chaotic nature of the client group within the therapeutic community the group regularly revisits the Storming stage of group development. In Study Topic 6, (The Open University, 2005, pg 27) this stage has been identified as a time when ‘there may be overt or covert antagonism towards the group worker’. When reflecting on my role as group facilitator, the reaffirmation of the pressures placed on me during this stage has been helpful. I have been rem inded about the importance of regular reflection in relation to the emotive aspect of group work in order to ensure the experience is safe and effective for the young people involved.In addition, the reflections of Guy Butler-Madden a Youth Support Worker at Lowbridge Youth Centre (Audio theme 6), in relation to the ‘storming’ stage of the DofE groups, impacted my learning through developing a shared understanding of some of the more challenging aspects of group work with others who work in a similar field. The final area of the module which has impacted on my learning is the importance of reflection. Study Topic 10 introduced the work of Donald Schon (1996) who advocated the ‘reflective practitioner approach to professional decision making’ (cited in the Open University, 2005, Study Topic 10, pg 6).Schon emphasises the importance of reflection for professional development and problem solving, rather than relying on ‘off the peg solutions’. Thi s concept has significantly impacted my approach to the work I do, in as much as I have introduced a weekly reflective space with my colleagues in order to consider decision making and problem solving in a formal setting. The act of practicing the art of reflection in a formal setting should impact my learning in that reflection will become second nature, thus improving my practice.In conclusion, the most significant impact my learning from the module has had on what I have already learned in my work with young people, has been identifying and challenging some of my preconceptions. In particular I feel that studying E131 has helped me gain a better understanding youth work in its purest form, its purpose and its values; and has allowed me to view youth work as a valuable tool in aiding young people through their transition into adulthood. My understanding of group process has been cemented and I have developed an insight into the challenges faced by other organisations in relation t o group dynamics.Finally, I have learned the value of effective reflection, and how professional development through using my knowledge as a fluid tool to enable effective decision making, rather than having a ridged view of the way an issue should be approached, can lead to more positive outcomes. All of these areas have impacted on what I have already learned from working with young people by allowing me to view my role within the wider context of youth work. My outlook has shifted insomuch as I now feel part of a wider agenda which seeks to enable young people to transition successfully and positively into adulthood.

7 Steps to Develop a LinkedIn Profile That Will Get You Noticed

7 Steps to Develop a LinkedIn Profile That Will Get You Noticed LinkedIn is a great platform that helps you to build and engage with your professional network. It allows you to create a profile that is basically a virtual resume to showcase all the work you have done throughout your  career. With these 7 steps, you can achieve the perfect LinkedIn profile in no time. Source [SocialTalent]

MARSHALL Surname Meaning and Family History

MARSHALL Surname Meaning and Family History The Marshall surname derives from mare, meaning (horse) servant, possibly meaning a wide variety of related occupations including farrier, groom, and horse doctor. Marshall is among the top 100 surnames in many English speaking countries, including New Zealand, Scotland, England and Australia. It also ranks as the 125th most common surname in the United States. Surname Origin: English Alternate Surname Spellings:  MARSHAL, MARSHALE Famous People with the MARSHALLSurname Barry Marshall  - Australian physician and Nobel Prize winnerBrandon Marshall -  NFL wide receiverThurgood Marshall  - Associate Justice of the Supreme Court of the United StatesWalter Marshall - British nuclear physicistLester Marshall - English professional footballerJohn Marshall - 4th Chief Justice of the United States Where is the MARSHALLSurname Most Common? Surname distribution from Forebears  indicates the Marshall surname is most prevalent in the United States, based on percentage of population. It is most common in New Zealand, where it ranks 51st in the nation, followed by Scotland (57th), England (70th) and Australia (74th). WorldNames PublicProfiler indicates a similar distribution, with the greatest percentage of individuals named Lang in Austria, followed by Germany, Hungary, Switzerland and Luxembourg. Lange is most common in Germany, especially northern Germany, followed by Denmark.   Genealogy Resources for the Surname MARSHALL Meanings of Common English  SurnamesUncover the meaning of your English  last name with this free guide to the meanings and origins of common English surnames. Marshall  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Marshall  family crest or coat of arms for the Marshall surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. The Marshall  Surname  DNA ProjectIndividuals with the Marshall  surname  are invited to participate in this group DNA project in an attempt to learn more about Marshall family origins. The website includes information on the project, the research done to date, and instructions on how to participate. MARSHALL  Family Genealogy ForumThis free message board is focused on descendants of Marshall  ancestors around the world. FamilySearch - MARSHALL  GenealogyExplore over 4.3  million results from digitized  historical records and lineage-linked family trees related to the Marshall surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. MARSHALL  Surname Mailing ListFree mailing list for researchers of the Marshall  surname and its variations includes subscription details and a searchable archives of past messages. DistantCousin.com - MARSHALL  Genealogy Family HistoryExplore free databases and genealogy links for the last name Marshall. GeneaNet - Marshall  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Marshall  surname, with a concentration on records and families from France and other European countries. The Marshall  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Marshall  surname from the website of Genealogy Today.- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back toGlossary of Surname Meanings Origins

Conjugation of Pedir, Servir, and Vestir

Conjugation of Pedir, Servir, and Vestir Pedir (to request), servir (to serve), and vestir (to dress or wear) are among the common Spanish verbs in whose conjugation the -e- in the stem sometimes changes to -i-. Other verbs that follow the pattern of pedir as shown below  include competir (to compete), despedir (to send off, among other meanings), impedir (to impede or prevent), medir (to measure), and repetir (to repeat). Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Pedir pedir (to request) Gerund of Pedir pidiendo (requesting) Participle of Pedir pedido (requested) Present Indicative of Pedir yo pido, tà º pides, usted/à ©l/ella pide, nosotros/as pedimos, vosotros/as pedà ­s, ustedes/ellos/ellas piden (I request, you request, he requests, etc.) Preterite of Pedir yo pedà ­, tà º pediste, usted/à ©l/ella pidià ³, nosotros/as pedimos, vosotros/as pedisteis, ustedes/ellos/ellas pidieron (I requested, you requested, she requested, etc.) Imperfect Indicative of Pedir yo pedà ­a, tà º pedà ­as, usted/à ©l/ella pedà ­a, nosotros/as pedà ­amos, vosotros/as pedà ­ais, ustedes/ellos/ellas pedà ­an (I used to request, you used to request, he used to request, etc.) Future Indicative of Pedir yo pedirà ©, tà º pedirs, usted/à ©l/ella pedir, nosotros/as pediremos, vosotros/as pedirà ©is, ustedes/ellos/ellas pedirn (I will request, you will request, he will request, etc.) Conditional of Pedir yo pedirà ­a, tà º pedirà ­as, usted/à ©l/ella pedirà ­a, nosotros/as pedirà ­amos, vosotros/as pedirà ­ais, ustedes/ellos/ellas pedirà ­an (I would request, you would request, she would request, etc.) Present Subjunctive of Pedir que yo pida, que tà º pidas, que usted/à ©l/ella pida, que nosotros/as pidamos, que vosotros/as pidis, que ustedes/ellos/ellas pidan (that I request, that you request, that she request, etc.) Imperfect Subjunctive of Pedir que yo pidiera (pidiese), que tà º pidieras (pidieses), que usted/à ©l/ella pidiera (pidiese), que nosotros/as pidià ©ramos (pidià ©semos), que vosotros/as pidierais (pidieseis), que ustedes/ellos/ellas pidieran (that I requested, that you requested, that he requested, etc.) Imperative of Pedir pide (tà º), no pidas (tà º), pida (usted), pidamos (nosotros/as), pedid (vosotros/as), no pidis (vosotros/as), pidan (ustedes) (request, dont request, request, lets request, etc.) Compound Tenses of Pedir The perfect tenses are made by using the appropriate form of haber and the past participle, pedido. The progressive tenses use estar with the gerund, pidiendo. Sample Sentences Showing Conjugation of Pedir and Similarly Conjugated Verbs No podemos retener a extranjeros que no quieren pedir asilo. (We cant keep holding foreigners who dont wish to ask for asylum. Infinitive.) Hay muchas veces en las que ella y su madre se han vestido igual. (There are many times in which she and her mother have dressed alike. Present perfect.) La ley no impide venta de alcohol cerca de las escuelas. (The law doesnt prevent alcohol sales near schools.  Present indicative.) Estoy satisfecho con estos resultados porque los muchachos compitieron en contra de los mejores del paà ­s. (Im satisfied with these results because the boys competed against the countrys best. Preterite.) Durante la Segunda Guerra Mundial hubo enormes aviones que servà ­an como bombarderos, volaban sobre el enemigo. (During World War II there were huge airplanes that served as bombers, flying over the enemy. Imperfect.)  ¿Se repetir la historia? (Will history repeat itself? Future.) No vas a creer lo que estn vistiendo. (You wont believe what theyre wearing. Gerund.) Rodrà ­guez insistià ³ en que su partido pedirà ­a a los catalanes que votaran sà ­ a quedarse en Espaà ±a. (Rodrà ­guez insisted that his party would ask Catalonians to vote yes to remaining in Spain. Conditional.) Es violatorio de la Constitucià ³n que impidan el derecho a las protestas. (It violates the Constitution for them to impede the right to protest. Present subjunctive.) Quisiera unos padres que no midieran el tiempo al estar conmigo. (I wanted parents who wouldnt ration their time being with me. Imperfect subjunctive.) No pidas perdà ³n. (Dont ask for forgiveness. Imperative.)

Ethical dilemma Case Study Example | Topics and Well Written Essays - 1250 words

Ethical dilemma - Case Study Example For instance, socio-cultural background related to family structure and family inclusion often dictates personal responses to situations involving troubled families. The ethnographic background of the importance of relationships in the nuclear family often determine what should be the social norm regarding proper treatment of those within the family unit. Social class also plays a factor in determining ethical position as being in a middle-class family does not afford the resources to engage in high-dollar recreational activities (as one example), thus the family unit spends more quality time together inter-dependently. The closeness achieved with other family members through social class limitations tends to dictate the importance of lineage and household relationships that somewhat influences ethical judgment. Therefore, in this particular case, I can sympathize with Elizabeth Smith’s position for finding concern about the potential dangers to her brother’s children, even though sexual abuse allegations against their neighbor were unfounded by evidence. In my personal view, children are valuable and important elements of lifestyle and affiliation from a needs perspective, thus prejudgments can play a role in determining what the right course of action should be in Smith’s situation. Even though social location determines some of my personal values related to the case, as a social worker I must consider the nature of the CASW Code of Ethics and the Standards of Practice as a guide rather than relying on personal dispositions on the issue. According to the Code of Ethics, confidentiality is one of the cornerstone values that the social worker must maintain. Value 5 of the CASW template describes that no information about the client should be discussed without informed consent from the client (CASW, 2005). Further, Value 3 of the Code of Ethics also states that

How EICC Coroporte Social Responsibility Measureble and Sustainable Essay

How EICC Coroporte Social Responsibility Measureble and Sustainable - Essay Example Code of Conduct in EICC The Code of Conduct of people employed in companies under the umbrella of EICC came into form focusing mainly on three specific areas. Firstly it worked in helping create a safer and transparent work atmosphere in the companies. Secondly it enhanced the responsibility parameter of the people in regards to environment and society. Thirdly the Code of Conducts helps in motivating the people to develop on their business skills and thus enhance productivity. Companies desiring to adopt the Code of Conduct for EICC are required to firstly identify interest in the people and thereby raise commitment in them to follow such codes in their actions. Thus training of the staffs by the management body while keeping an eye on the changing guidelines in the EICC Codes of Conduct also constitutes an integral part of their actions (EICC, â€Å"EICC Code†). EICC Implementation and sustenance of CSR Principles in Western Digital (Thailand) Company Limited Western Digital is a California based company that works in the generation of products and services for those companies that work on the collection, management and employment of large amount of digital databases. The company earns expertise in the production of hard disks for easy storage and use of data. Thailand is considered as the company’s largest manufacturing center employing around 30,000 people committed to render quality in products and services (Western Digital, â€Å"Welcome to Western Digital†). Western Digital a continuing member of EICC vehemently supports the Code of Conduct guidelines laid down by the body in regards to the monitoring the actions of its supply chain groups in fulfilling economic, social and environmental goals (Western Digital, â€Å"Corporate Social Responsibility Report 2011†, 19). Preliminary Literature Review Relevancy and Scope of the EICC Codes of Conduct for Corporate Social Responsibility FIAS (2007) observes that the EICC Codes of Con duct in regards to the sector of Corporate Social Responsibility operates along parameters like employment conditions of the people pertaining to compensation schemes and other employment policies relating to discrimination and employment of children. Again the Codes of Conduct also focus on sustaining and enhancing the health and safety paradigms of the workplace. Along with focusing on enhancing the betterment of work conditions for the people the codes of conduct also laid stress on the meeting of environmental guidelines by the company. Finally the Codes of Conduct laid down by EICC tends to evaluate whether the management of the company has taken significant steps in training the people in effective understanding and fulfillment of the relevant guidelines. Herein the EICC Codes of Conduct tends to enhance the accountability of the management to fulfill the relevant guidelines by identifying the task holder groups. Moreover the Codes of Conduct also require auditing to be done o f the operational process of the enterprise in regards to the operational standards and guidelines as reflected and documented by EICC. Training rendered to the people for the adequate fulfillment of the EICC Codes of Conduct needs to draw potential feedbacks from the respondents so as to firstly assess the interest of the

Kurdish People in New Turkish Cinema Essay Example | Topics and Well Written Essays - 1000 words

Kurdish People in New Turkish Cinema - Essay Example The neo-realistic style is appropriate because the plight of Kurds is real. The films are good in terms of Kurdish culture, landscape and the vision of the Kurds. The movies praise the Kurd’s lifestyle, as it is by a Kurdish for Kurdish people. They are written and spoken in Kurdish language, thus unique as few films take Kurds as a subject matter and use the language too. International attention has also been drawn in the movies. The movies represent all aspects of Kurdish; the climate, the landscape, dressing code, behaviors, and culture in their land. The Kurds have used plays, music and films in the recent past to express themselves. The changing status of women representation in Turkey society, the effect of internal and external people and the East-West tug of war on Turkey through; faith, economics, politics, and so forth. The government has also allowed the teaching of Kurdish language in private universities. National cinema and Turkish filmmaking has received little English language attention as language equals to identity, and it is the root of any culture. Plays and art have been made to make the culture of Kurdish identified. Turkish cinema has gone under some renascence of late which gives various identities of a Turkish cinema. In Turkey, the language is mainly the contentious feature of Kurdish films. Kurdish directors have made Kurdish themed films yet it is not the official language in Turkey. In Turkey the films have shown that they can be formed and awarded. The movies â€Å"I saw the sun† and â€Å"The Breath† begins at the beginning just like many other movies. In the beginning where Muslim women could not be actors, non-Muslims minorities assumed the female role. Attention is given to women representation in film production. Directors and crew members are from Kurds who are minority and do not normally receive acknowledgement, making them to hide or down play their origins yet they have played a large role in the cinema (Mackenzie, 119). The movies appeal against discrimination and prejudice. There can be various reasons for the rise in Kurdish Cinema. International success can be classified as one of them, as they represent the lives of Kurdish people. It motivates young Kurdish people to engage in cinema and has turned into a way of self-description and liberation. This has made many young people to get film education at the university. The existence of Kurdish themed cinema started way back in 1960’s in Turkey . They portrayed eastern characters but it was only late in 2007 that it was portrayed as â€Å"Kurdish cinema†. This motivated a historical evaluation of cinematic production in Turkey by the definition of Kurdish cinema. The rise of Kurdish film directors and film critics has made the distinction between Turkish cinema and Kurdish cinema (Stanley, 276). Social issues in Turkish cinema have become a source of repression and difficult to solve. There is the issue of self-cencership and government censorship. The funding is also from European sources rather from the Turkish. The urbanization aspect has also threatened Kurdish culture as the use of mother tongue is a human rights violation thus; music, fairytales, lullabies and films from the villages are transferred from the heritage to new generations. The situation has changed considerably as there are Kurdish-language books, music, and some theatre troupe’s stage productions in Kurdish too. The films show how the Kur dish

Inter-Global Medicare Entrepreneurs Essay Example | Topics and Well Written Essays - 1000 words

Inter-Global Medicare Entrepreneurs - Essay Example Following this two-tire approach to the industry, the facility’s plan will thus be fragmented to offer effective homage to both the facilities and it hopes to benefit more from strategic location of its premises. In the health care sector, access to quality care together with timely response is important. The event of seeking medical attention is usually necessitated by acute need for urgency. An effectively planned institution offers solution to all these. The firm seeks to build its facility in a highly populated area such as in the residential settlements of a city. This is an idea formed by the understanding that in the health sector, humans form the sole target. Consequently, situating a facility closer to the people makes it easier for them to reach the facility without much hustle. People will always seek medical services no matter how far the facilities may be situated. However, it is also understandable that should the facility be closer to the target market and offer effective and efficient services, then it is likely that the business will receive high demand. Emergency response is another aspect of medical service dispensation that will determine the success of any business venture in the sector. Accidents of varied forms occur in the society on a day-to-day basis; these require quick responses to help save life. Inter Global Medicare understands this quite well and is set to create a wing purposely for accidents and emergencies; this wing will be differ in its structure. It will have wider doors with free standing stretcher to help wheel clients into theatres and treatment rooms. This wing will also be deliberately situated to face the road and be accorded an ample parking lot. Strategy of placement and the design of the wing are important factors in the determination of the wing’s success; easier access and timely response will only be guaranteed if the wing conforms to the building standards of emergency rooms. The facility will have adequately qualified doctors and nurses whose services will be hired on a contract basis. A contract is more beneficial especially to a new facility such as the one in question. This is specifically so to try to cushion it against the volatilities in its operation. Should it fail to sustain the estimated postulations in its operations, then the business can very comfortably close operations without incurring unnecessary losses. The doctors and nurses hired by the firm will be highly qualified personnel whose services will guarantee the quality standards set by the institution. There are different market segments; there are is a segment is attracted to a product or service based on its prices while there is the average citizen who will

Analysis Assessment Task-Look, A Book Essay Example | Topics and Well Written Essays - 1500 words

Analysis Assessment Task-Look, A Book - Essay Example The picture is so important that sometimes words are dropped and pictures alone are sued to tell the story. Picture books are so important  and they have become so common and are used to deal with controversial and complex issues important to a mature audience. The books are also important in promoting core values useful in curriculum. the books also enhance thoughtful thinking in arrange of issues. Which is important in helping students attain visual literacy which is great value to English Learning Picture books have several qualities. As an aesthetic for example, different elements are often used to illustrate the aesthetic part of the picture. These include color, lines, shape, texture and sometimes, page breaks and turns, borders and breaking the frame, relationship of words and picture, and connection of other works of art. The illustrations in the picture book are meant to be seen in sequence. However, it is only possible to see one at a time. Color as has natural associatio ns. Red, for example is a symbol   for excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, all things intense and passionate.    Pink symbolizes love and romance, caring, tenderness, acceptance and calm. Ivory symbolizes quiet and pleasantness. Beige symbolizes calm and simplicity. Yellow symbolizes, joy, happiness, betrayal, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, jealousy, covetousness, deceit, illness, hazard and friendship. Blue symbolizes  peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant.    Turquoise symbolizes calm. Purple symbolizes royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, and mourning.    Lavender symbolizes femininity, grac e and elegance. Orange symbolizes energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant, demanding of attention.   Green symbolizes nature, environment, healthy, good luck, renewal, youth, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, vigor. Brown symbolizes,  earth, stability, hearth, home, outdoors, reliability, comfort, endurance, simplicity, and comfort. Grey symbolizes  security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Silver symbolizes calm. White symbolizes, reverence, purity, birth, simplicity, cleanliness, peace, humility, precision, innocence, youth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical. Black symbolizes, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, unhappiness, depth, style, evil, sadness, remorse, anger, anonymity, underground, good technical co lor, mourning, death (Western cultures).   Illustrator’s use of these associations will therefore depend on their cultural background. Colors have three aspects; hue, tone and saturation. Unlike in novels in which words flow from one page to the other, the page  breaks are considered very important in picture books. Authors, illustrators and editors, pay close attention to the page breaks. Babra. B, (1976), suggests that the page breaks bring about the excitement and aesthetic of a picture book. The picture book, Look A BOOK! by Libby

Inter-Global Medicare Entrepreneurs Essay Example | Topics and Well Written Essays - 1000 words

Inter-Global Medicare Entrepreneurs - Essay Example Following this two-tire approach to the industry, the facility’s plan will thus be fragmented to offer effective homage to both the facilities and it hopes to benefit more from strategic location of its premises. In the health care sector, access to quality care together with timely response is important. The event of seeking medical attention is usually necessitated by acute need for urgency. An effectively planned institution offers solution to all these. The firm seeks to build its facility in a highly populated area such as in the residential settlements of a city. This is an idea formed by the understanding that in the health sector, humans form the sole target. Consequently, situating a facility closer to the people makes it easier for them to reach the facility without much hustle. People will always seek medical services no matter how far the facilities may be situated. However, it is also understandable that should the facility be closer to the target market and offer effective and efficient services, then it is likely that the business will receive high demand. Emergency response is another aspect of medical service dispensation that will determine the success of any business venture in the sector. Accidents of varied forms occur in the society on a day-to-day basis; these require quick responses to help save life. Inter Global Medicare understands this quite well and is set to create a wing purposely for accidents and emergencies; this wing will be differ in its structure. It will have wider doors with free standing stretcher to help wheel clients into theatres and treatment rooms. This wing will also be deliberately situated to face the road and be accorded an ample parking lot. Strategy of placement and the design of the wing are important factors in the determination of the wing’s success; easier access and timely response will only be guaranteed if the wing conforms to the building standards of emergency rooms. The facility will have adequately qualified doctors and nurses whose services will be hired on a contract basis. A contract is more beneficial especially to a new facility such as the one in question. This is specifically so to try to cushion it against the volatilities in its operation. Should it fail to sustain the estimated postulations in its operations, then the business can very comfortably close operations without incurring unnecessary losses. The doctors and nurses hired by the firm will be highly qualified personnel whose services will guarantee the quality standards set by the institution. There are different market segments; there are is a segment is attracted to a product or service based on its prices while there is the average citizen who will

Forage grazing system Essay Example | Topics and Well Written Essays - 500 words

Forage grazing system - Essay Example Naturally, livestock animals like cattle, sheep, goats and horses live by forage utilization because their digestive system allow them to gain energy and other valuable nutrients (Murphy, 2005). The most efficient way for these livestock to consume forage is to allow them to graze. Nevertheless, an appropriate grazing system is necessary for effective and efficient grazing. Developing a rotational grazing is the most effective way to maximize forage utilization as well as consumption on a limited piece of land. According to W.D. Pitman (2010), paddock grazing refers to a grazing management system whereby livestock is grazed in a rotational manner in a large number of paddocks. Depending on the size of the paddock and the number of animals grazing, a paddock may be used for a number of days before animals are moved to the next paddock. Although it is very intensive, it allows the farmer to prepare adequately in and out of the season. Routinely, rotational grazing takes up to 30 days. This allows the farmer to match the nutritional needs of the animals with the availability of feeds (forage). Rotational grazing will ensure that forage stock are not re-grazed or overgrazed on a particular cycle. This is advantageous to the farmer since it breaks the life-cycles of parasites and other pests. Farmers save a lot of money that could otherwise be used for livestock management. Rotational grazing also allows the farmer to allocate small portions of the land for conservation of grass (silage of hay) especially where growth of grass has gone beyond livestock requirements (United States. Bureau of Land Management. Idaho State Office, 2007). Increased production: - use of modern farm machinery and skills help to increase farm yields. It avails all the resources to the farmer that aids in all operations. For instance, the use of irrigations, farm machineries ensures that the farmer has

Stereotypes in the Media Essay Example for Free

Stereotypes in the Media Essay Stereotypes play an important role in todays society and particularly in Propaganda. According to the Websters Dictionary stereotyping is defined as a fixed conventional notion or conception of an individual or group of people, heldby a number of people. Stereotypes can be basic or complex generalizations which people apply to individuals or groups based on their appearance, behaviour and beliefs. Stereotypes are found everywhere. Though our world seems to be improving in many ways it seems almost impossible to liberate it from stereotypes. Stereotypes have existed since the beginning of time in our everyday life through religion, politics and the media. Humans have the tendency to use stereotypes in their humour, their descriptions of others, and even in their beliefs. One may believe it is possible to rid oneself of such habits; however if one looked at the regular promotions of propaganda, it would make this objective impossible. Stereotypes, however, arent always negative; hence, this essay will discuss the negative and positive aspects of stereotypes used by propaganda. Propaganda is a force which can influence and affect everyone; bringing changes in behavior, attitudes and ones beliefs. It is also known that media impacts its viewersmodifying their judgments based on the information which they receive. Substantial amounts of stereotypes broadcasted through propaganda have similar effects. This essay will illustrate how stereotypes are generally portrayed and their function in propaganda. Also it will further reveal how successful and well stereotypes can work when used in propaganda tactics. The media often uses and misrepresents stereotypes; however, they are significantly accepted by people among society. TV shows such as the Simpsons are packed with stereotypes within its broadcast of half an hour. The Simpsons contains a large number of audience that watch the show daily as it is broadcasted during prime time. Characters such as Apu are highly discriminated and stereotyped. On this show Apu is characterized as an Indian immigrant, who prays to Ganesh, and holds a highly noticeable and dissimilar accent. This is a stereotype which is observed by young children and is perceived as humorous; they apply this knowledge towards those they meet in real-life. Viewers of this show believe this information to be completely accurate for they hold little or no knowledge about that particular group. Though the stereotypes shown on TV are usually misrepresented, they are quite well accepted by the audience as the truth. The viewers who watch these shows on a regular basis do not recognize the biased content, which is being presented. Media grabs the interests of their audience through comedy, drama, and action which causes the viewers to disregard the immorality behind the content. Hence, the effectiveness of using such stereotypes contributes to the popularity of TVshows. On the contrary, the propagandas use of stereotypes is not necessarily always a negative phenomenon. Propagandas use of stereotypes can sometimes give one the motivation to learn. Bibiliography: MLA Citation: Stereotypes In the Media. 123HelpMe. com. 30 Aug 2010.

Structural characteristics of a marketing orientated business

Structural characteristics of a marketing orientated business There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs. Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably The Chartered Institute of Marketing (CIM). The CIM definition (in common with Barwells definition of the marketing concept) looks not only at identifying customer needs, but also satisfying them (short-term) and anticipating them in the future (long-term retention). The right product, in the right place, at the right time, at the right price Adcock. This is a snappy and realistic definition that uses McCarthys Four Ps. Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends Palmer. This is a more recent and very realistic definition that looks at matching capabilities with needs. Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints technical (economic) and ethical (social) create the transactions or flows which resolve market separations and result in exchange and consumption. Bartles. Question 1. Enlighten the company on the marketing concept and process, to include a) characteristics of marketing oriented company including structure and culture, b) explain the various elements of the marketing concept, c) access the benefits and costs of a marketing approach. Answer: Structural characteristics of a marketing-orientated business A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics become apparent in the business. Structure: Every organization made up of more than one person will need some form of organizational structure. An organizational chart shows the way in which the chain of command works within the organization. The way in which a company is organised can be illustrated for a packaging company. The company will be owned by shareholders that choose directors to look after their interests. The directors then appoint managers to run the business on a day-to-day basis There are different kinds of organizational structure. The most common organizational structure are: -tall -flat Culture: The culture within the organization is known as corporate culture. A market oriented company like Paper Chase Ltd, will have to develop an attitude and way of doing things such that the whole organization embraces the concept that the customers are the key to the companys success and their wants and needs should be satisfied at all times. A corporate culture towards customer orientation and satisfaction should involve providing prompt valuable service. The Marketing Concept The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. The marketing concept has 3 key elements. A customer orientation The customer is always right when they believe they are right.   They may be dead wrong.     But if by their understanding of the situation they believe they are right, then you need to acknowledge their belief.   Only after you have honored that belief and acknowledged that it can you begin to present a different way of looking at the situation.   That takes time and effort.   Seldom is it worth skipping that process An integrated company effort The all structure of the organization must work together to fulfil customers needs and wants. If any section of the organization fails to meet the requirements of the customer, it will result in lost opportunities or dissatisfied customers. A profit-goal rather than just a sales-goal Every company want more profit. This is the one another concept. On the othe hand customers want good product in best price. That means both wants to be satisfied. This satisfaction may well be the result of negotiation where the customer has accepted on alternative product or organization has had to accept lower profit. But they (Both) must be satisfied with the exchange. Otherwise, it will not be marketing. Benefits of Strategic Interactive Marketing * More affluent customers: Those customers that acquire the various interactive technologies are more affluent and value their time more highly. They will pay for responsive service and for having their particular needs met. * Accurately targeting promotions: Personalized and animated illustrations could be electronically delivered regularly or on special occasions (e.g. birthdays, anniversaries, car renewal). * Higher sales conversions through raising customer confidence, and inducing buy-in: Complex offering, whereby a number of different product benefits are inter-linked, could more easily be comprehended through graphics and animation. Using interactive software, including simulation techniques, the customer is able to involve themselves in the development and exploration of various options and see real life illustrations. * Product Awareness: Customer (or sales representative) can have access comprehensive product information to address a wide range of needs (one-stop shopping). Lower Costs * Distribution and sales costs are much lower (see the Booz-Allen Hamilton example banking transaction costs). There are no sales persons to employ, no expensive premises, and customers even perform the data entry! * Servicing costs: Besides the obvious e-mail type links to customer services, customers could directly view or enquire on their product portfolio. * Promotional costs: Electronic delivery is substantially lower, especially when media rich formats are involved. When products or services change, there are no wasted brochures etc * Product retention: Customer (or sales representative) can have access comprehensive product information. In the case of investment products it is imperative that correct advice is given in order to comply with the Financial Services Act. Market Exploitation * Market responsiveness: In response to competitor actions or legislation, etc., changes can be quickly made to products and services and then distributed to customers and suppliers. * Cross-selling: By linking into other companys delivery medium, one companys products can be cross-sold to another, and the linking reciprocated. * Differentiation: A go-ahead insurer has the ability to present a lively and innovative image and to break away from the traditionally stuffy image of the insurance industry. Promotion * Promotion needs to direct customers to different access points according to their capability and inclination to design their own product or service. See Design. Design * Products and services need to be design and made available at a component level under construction together with business rules under construction that define the possible combinations and limits. * Quite often there will be a base (or core) component to which further components are added. * Starter products and services of pre-built components will be available to help customers into the design process. * Product information needs to be available at the component level as well as for any base product. Pricing * Products and services need pricing at a component level and to take into account the distribution method (customer self service, agent or sales person, face to face, via the telephone or the Internet, etc.). Production * Production systems need to assemble the components according to the unique customer design. * A detailed record of the product or service will need to be kept so that it can later be serviced or amend (see Servicing). Servicing * Profiles of individual customer products as well as profiles of the individual customers need to be available to support staff and the customer throughout the life of the product or service. Question 2. Explore the concepts of segmentation, targeting and positioning with reference to Paper Chase Ltd a) Identify and explain the macro and micro environment influencing Paper Chase, b) propose segmentation criteria for any 2 products from the brain storming sessions c) which markets Paper Chase should target and factors influencing their choice d) How buyer behaviour affects the marketing of Paper Chase products. Answer: Marketing environment The term marketing environment relates to all of the factors (whether internal, external, direct or indirect) that affects a firms marketing decision-making or planning and is subject of the marketing research. A firms marketing environment consists of two main areas, which are: Macro environment On the macro environment a firm holds only little control. It consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firms macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technologys impact on its society and the business processes within the society. Micro environment A firm holds a greater amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company. A firms micro environment typically spans: * Customers/consumers * Employees * Suppliers * The Media By contrast to the macro environment, an organization holds a greater degree of control over these factors. Market segmentation Market segmentation pertains to the division of a market of consumers into persons with similar needs and wants. As an example, if using Kelloggs cereals in this instance, Frosties are marketed to children. Crunchy Nut Cornflakes are marketed to adults. Both goods aforementioned denote two products which are marketed to two distinct groups of persons, both with like needs, traits, and wants. The purpose for market segmentation is conducted for two main issues. First, a segmentation allows a better allocation of a firms finite resources. A firm only possesses a certain amount of resources. Accordingly, it must make choices (and appreciate the related costs) in servicing specific groups of consumers. Furthermore the diversified tastes of the contemporary Western consumers can be served better. Market segmentation can be defined in terms of the STP acronym, meaning Segment, Target and Position. Segment Segmentation involves the initial splitting up of consumers into persons of like needs/wants/tastes. Four commonly used criteria are used for segmentation, which include: * Geographical (e.g. country, region, city, town, etc.) * Psychographic (i.e. personality traits or character traits which influence consumer behavior) * Demographic (e.g. age, gender, socio-economic class, etc.) * Behavioural (e.g. brand loyalty, usage rate, etc.) The two products, from the brain storming session, selected for criteria Paper Chase Ltd are: Tea Tea Cup Tea and Tea Cup has three different Segment Tea Cup Large Medium Small Tea Milk Tea Green Tea Red Tea Target Once a segment has been identified, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym, meaning Discernible, Accessible, Measurable and Profitable, are used as criteria to gauge the viability of a target market. DAMP is explained in further detail below: * Discernable How a segment can be differentiated from other segments. * Accessible How a segment can be accessed via Marketing Communications produced by a firm. * Measurable Can the segment be quantified and its size determined? * Profitable Can a sufficient return on investment be attained from a segments servicing? The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are: * Undifferentiated Where a company produces a like product for all of a market segment. * Differentiated In which a firm produced slight modifications of a product within a segment. * Niche In which an organization forges a product to satisfy a specialized target market. Position Positioning concern how to positions a product in the mind of consumers. A firm often performs this by producing a perceptual map, which denotes products produced in its industry according to how consumers perceive their price and quality. From a products placing on the map, a firm would tailor its marketing communications to suit meld with the products perception among consumers. Buying behaviour A marketing firm, in the course of its operations, must ascertain the nature of buying behaviour, if it is to market properly its product. In order to entice and persuade a consumer to buy a product, the psychological/behavioural process of how a given product is purchased. Buying behaviour consists of two prime strands, namely being consumer (B2C) behaviour and organizational/industrial behavior (B2B). B2C buying behaviour This mode of behaviour concerns consumers, in the purchase of a given product. The B2C buying process is as thus: * Need/want recognition * Information search * Search for alternatives (to satisfy need/want) * Purchase decision * Post-purchase evaluation As an example, if one pictures a pair of sneakers, the desire for a pair of sneakers would be followed by an information search on available types/brands. This may include perusing media outlets, but most commonly consists of information gathered from family and friends. If the information search is insufficient, the consumer may search for alternative means to satisfy the need/want. In this case, this may be buying leather shoes, sandals, etc. The purchase decision is then made, in which the consumer actually buys the product. Question 3. Identify and analyse the individual elements of Paper Chase marketing, to include product, price, promotion, place, people, process and physical evidence. Answer: Marketing mix In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a Marketing Mix. Professor E. Jerome McCarthy, at the Michigan State University in the early 1960s, suggested that the Marketing Mix contained 4 elements product, price, place and promotion. Product The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. A number of modes of pricing techniques exist, which span: * Elasticities (whether Price Elasticity of Demand, Cross Elasticity of Demand, or Income Elasticity of Demand) * Market skimming pricing * Market penetration pricing Elasticitys are a microeconomic concept, which gauges how elastic demand is for a given good/service. In a marketing context, its usefulness relates to the suitable level at which a product can be priced, in accordance with price, a products complements and substitutes, and the level of income a consumer possesses. Market skimming pertains to firm releasing a good in a first to market scenario. As an example, picture a company which releases a new type of personal media playing system. It may set the good at an initially high level, but reduce it over time, once the level of demand gradually rises. Market skimming is best operable within a first to market scenario, since there would be few competitors within the companys industry. Market penetration concerns pricing policies for late entrants to a market. Placement (or distribution) This refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. Promotion This includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company. These four elements are often referred to as the marketing mix, [5] which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. In order to recognize the different aspects of selling services, as opposed to Products, a further three Ps were added to make a range of Seven Ps for service industries: * Process the way, in which orders are handled, customers are satisfied and the service is delivered. * Physical Evidence is tangible evidence of the service customers will receive (for example a holiday brochure). * People the people meeting and dealing with the customers. As markets have become more satisfied, the 7 Ps have become relevant to those companies selling products, as well as those solely involved with services: customers now differentiate between sellers of goods by the service they receive in the process from the people involved Question 4. Select any 2 products from the brain storming session and elaborate on the application of different marketing mix (to include extended marketing mix elements) to different markets segments and context. Briefly discuss the areas that need consideration, should Paper Chase consider foreign expansion in the future. Answer: Marketing mix for Coffee: Product: Paper Chase Ltd have different kind of Coffee for customers Price: Price are very reasonable for Coffee. So that people can purchase easily Promotion: This company give different kind of advertisement. Place: Paper Chase always find new and comfortable places for the customer. Marketing mix for Clock Product: This company has different type of clock for the customers. Price: Price of the clock always are in customer budget. So that customer can purchase easily. Place: Paper Chase should seek a comfortable place. The atmosphere should be nice. Promotion:Paper Chase provides different kind of promotion. Like advertising, discount, coupon etc. Mr. Smith will think what types of product need for customer. Then those products are supply for the customer. They need widely marketing and more communicate with the customer. Then customer will be attractive for product line or company. Paper chase provide special supply some product. As for example Pens with company logos because whose company ordered the product their company logo will be printed pens body.

Catcher In The Rye :: essays research papers

Catcher in the rye Catcher in the Rye Holden and His "Phony" Family The protagonist, Holden Caulfield, interacts with many people throughout J.D. Salinger’s novel The Catcher in the Rye, but probably none have as much impact on him as certain members of his immediate family. The ways Holden acts around or reacts to the various members of his family give the reader a direct view of Holden’s philosophy surrounding each member. How do Holden’s different opinions of his family compare and do his views constitute enough merit to be deemed truth? Holden makes reference to the word "phony" forty-four separate times throughout the novel (Corbett 68-73). Each time he seems to be referring to the subject of this metaphor as -- someone who discriminates against others, is a hypocrite about something, or has manifestations of conformity (Corbett 71). Throughout The Catcher in the Rye, Holden describes and interacts with various members of his family. The way he talks about or to each gives you some idea of whether he thinks they are "phony" or normal. A few of his accounts make it more obvious than others to discover how he classifies each family member. From the very first page of the novel, Holden begins to refer to his parents as distant and generalizes both his father and mother frequently throughout his chronicle. One example is: "…my parents would have about two hemorrhages apiece if I told anything personal about them. They’re quite touchy about anything like that, especially my father. They’re nice and all – I’m not saying that – but they’re also touchy as hell" (Salinger 1). Holden’s father is a lawyer and therefore he considers him "phony" because he views his father’s occupation unswervingly as a parallel of his father’s personality. For example, when Holden is talking to Phoebe about what he wants to be when he grows up, he cannot answer her question and proceeds to give her his opinion about their father’s occupation.. ‘Lawyers are all right, I guess – but it doesn’t appeal to me,’ I said. ‘I mean they’re all right if they go around saving innocent guys’ lives all the time, and like that, but you don’t do that kind of stuff if you’re a lawyer. All you do is make a lot of dough and Catcher In The Rye :: essays research papers Catcher in the rye Catcher in the Rye Holden and His "Phony" Family The protagonist, Holden Caulfield, interacts with many people throughout J.D. Salinger’s novel The Catcher in the Rye, but probably none have as much impact on him as certain members of his immediate family. The ways Holden acts around or reacts to the various members of his family give the reader a direct view of Holden’s philosophy surrounding each member. How do Holden’s different opinions of his family compare and do his views constitute enough merit to be deemed truth? Holden makes reference to the word "phony" forty-four separate times throughout the novel (Corbett 68-73). Each time he seems to be referring to the subject of this metaphor as -- someone who discriminates against others, is a hypocrite about something, or has manifestations of conformity (Corbett 71). Throughout The Catcher in the Rye, Holden describes and interacts with various members of his family. The way he talks about or to each gives you some idea of whether he thinks they are "phony" or normal. A few of his accounts make it more obvious than others to discover how he classifies each family member. From the very first page of the novel, Holden begins to refer to his parents as distant and generalizes both his father and mother frequently throughout his chronicle. One example is: "…my parents would have about two hemorrhages apiece if I told anything personal about them. They’re quite touchy about anything like that, especially my father. They’re nice and all – I’m not saying that – but they’re also touchy as hell" (Salinger 1). Holden’s father is a lawyer and therefore he considers him "phony" because he views his father’s occupation unswervingly as a parallel of his father’s personality. For example, when Holden is talking to Phoebe about what he wants to be when he grows up, he cannot answer her question and proceeds to give her his opinion about their father’s occupation.. ‘Lawyers are all right, I guess – but it doesn’t appeal to me,’ I said. ‘I mean they’re all right if they go around saving innocent guys’ lives all the time, and like that, but you don’t do that kind of stuff if you’re a lawyer. All you do is make a lot of dough and

Decolonization and Influence of the Cold War Essay

The decades following World War II were all centered on the concept of decolonization, the dismantlement of Imperial empires established prior to World War I throughout Africa and Asia. Due to the aftermath of World War II, countries around the world experienced massive independent movements whose objective was to eliminate colonization and form new independent nations. The process of decolonization was separated by three different approaches: civil war, negotiated independence through foreign pressure, and violent incomplete decolonization. China, for example, had its internal struggles with Nationalistic and Communist parties conflicting that caused a civil war between the two ideologies. Countries including India and South Africa attempted decolonization through non-violent independence movements as well as peaceful negotiations for independence. Though some countries independently sought for decolonization, it was inevitable that decolonization became intertwined with the politics and interventions of the Cold War. After World War II, the world was divided into two blocs, one dominated by the United States and one by the Soviet Union. Because the United States and the Soviet Union couldn’t confront with one another directly in Europe, the two nations were strongly tempted to influence the process of decolonization through proxy nations in all parts of the world. Ultimately, the conflict between United States and Soviet Union disputed over decolonization of nations throughout the world including Korea, Cuba, and Indo-China (Vietnam). Though the Cold War did not imply a great loss of life or substantial bloodshed, it is best described as a severe ideological conflict revolving around territorial expansion efforts. Capitalism, which governed the United States economy and democracy, was the center of the United States government. On the opposite end, the Soviet Union adopted Communism, a predominant economic system that demanded extensive government control. The Cold War conflicts took effect as an indirect competition; a race to see which ideology would, in a sense, dominate the world. The East, represented by the Soviet Union and its Warsaw Pact allies, advocated the destruction of capitalism and the establishment of Communism throughout the world. Opposing them were the United States and its North American Treaty Organization  (NATO) allies that attempted to contain Communist expansion efforts, defending its actions through the Truman Doctrine and the Domino Theory. The Domino theory stated that if one nation fell to Communism, the neighboring nations would be affected and falls to Communism, eventually resulting in the inevitable spread of Communism throughout the world. One of the first nations that the United States and Soviet Union sought to establish control was in Korea. After 1949, when Chinese communist leader Mao Zedong proclaimed the establishment of the People’s Republic of China, the spread of communism began to target the country of Korea. Following the end of World War II, Korea was divided along the 38th parallel into â€Å"Soviet† North Korean and â€Å"American† South Korea occupation zones. Heavily armed with artillery and tanks, North Korean troops crossed and invaded South Korea on June 25th, 1950. Abiding to the containment of the Domino theory, United States immediately responded to the unprovoked attack. Under the leadership of the supreme commander of the United Nations coalition forces, General Douglas MacArthur, the South Korean forces managed to push back the Communist forces back behind the 38th parallel. The duration of the Korean War lasted three years and an armistice agreement was signed on July 27th, 1953. The Korean War was an extremely costly war, both in causalities and in financial areas. Though the United States did halt the advancement of Communist takeover, the decolonization conflict in Korea was one of the most flagrant confrontations of the Cold War that intensified the brutal effect of opposing ideologies. Another Cold War incident occurred not far from the United States soil. Up until the mid-20th century, Latin America had always kept good political relations with the United States. However, internal turmoil in Cuba and the rise of Fidel Castro resulted in the unorthodox alliance with the Soviet Union. In an attempt to terminate the Soviet Union influence in Cuba, President John F. Kennedy sent a team of 1,500 CIA-trained Cuban exiles but was quickly defeated by Castro’s army. The â€Å"Bay of Pigs† incident was not the only confrontation between Cuba and United States; the Cuban Missile Crisis in October 22, 1962was the peak of nuclear arms war of the Cold War era. Prior to a CIA spy plane discovering missile sites on Cuba, the Soviet Union was secretly supplying building material and missiles to Cuban  military bases. With the options of a full scale invasion of Cuba, a massive air strike, or a naval blockade, the Kennedy administration had to quickly decide on what course of action to take. Eight days passed and the catastrophe was averted when President Kennedy instituted a naval blockade to prevent Soviet ships to reach Cuba. President Kennedy and Soviet Union’s Nikita Khrushchev reached in agreement as the Soviet Union removed their missiles from Cuba and the United States agreed not to attack Cuba. The conflict in Cuba not only characterizes the alarming intensity of the Soviet Union and the United States but also solidifies the importance of the influence the countries had in the matters of decolonization. One of the final and longest conflicts of decolonization was in Vietnam. The struggle for Vietnam between Communists and Western nations lasted from 1945 to 1975. In the previous century, Vietnam had been colonized by France. With encouragement and support from Stalin and Mao Zedong, Vietnamese Communists successfully rose against the French. At the start of what was known as the First Indochina War, the French government asked the United States for support against the Vietnamese Communists but the United States government did not initially grant support to the French to avoid heightened discrepancies with the Soviet Union. The Geneva Conference peace terms between France and delegates from Vietnam agreed to a partition, separating Vietnam at the 17th parallel (much like the boundary parameters set in Korea). Believing that the Geneva treaty granted too much authority to the Vietnamese Communists, the United States supported the creation of a counter-communist alternative south of th e 17th parallel. The establishment of the Southeast Asian Treaty Organization (SEATO) brought about a United States supported government in South Vietnam. In an attempt to reunify Vietnam under Communist rule, the Communists created a unified front to help mobilize southerners in opposition of Ngo Ding Diem, leader of South Vietnamese government. It was known as the National Liberation Front but became known by the Americans as the â€Å"Viet Cong.† The Viet Cong operated as a guerilla force and eventually overthrew Diem’s government and had him assassinated. In effort to regain Saigon, capital of Vietnam, and halt the complete takeover of Communism in Vietnam, President Lyndon Johnson escalated war efforts by utilizing more manpower and firepower. Despite the  heavy losses on the Viet Cong and North Vietnamese forces, the war was tiring on both sides and was dragging out. President Nixon managed to end hostilities between the United States and North Vietnam with the Paris Peace Agreement in January 23rd 1975. Although the peace terms were final, the South Vietnamese government continued to battle the Communist forces. With the support of Soviet Union, the Communist forces managed to take Saigon in April 30th 1975. The effects of the Vietnam War were devastating on both parties. The end of the Vietnam War realized the consequences of a confrontation between the East and the West. The Soviet Union managed to exert their Communist influence in the end but the end result of the war manages to signal the end of Cold War influences on decolonization. The era following the end result of World War II ushered in a time of decolonization throughout the world. Through peaceful negotiations or violent civil wars, independent nations became to form by breaking away from their respective Imperialist countries. However, at the same time, the decades also promoted the conflict between the Soviet Union and the United States. The conflicting ideologies of Capitalism and Communism served as a major role in the Cold War. With disputes over countries such as Korea, Cuba, and Vietnam, it became apparent that the politics of the Cold War contributed to the decolonization process across the globe.

Marketing Law and Ethics Essay

Being ethical as a marketer has its advantages as well as its disadvantages. The ‘negative’ advantages are obvious, all of which point to personal and business gain. However, to say that one must act unlawfully to be unethical would be false. The provided statement is completely factual and is particularly relevant to marketing and, more accurately, business, in the fact that â€Å"ethics are not, by definition, counterproductive to profit, but may be beneficial to profit.† Hypothetically, a marketer would need to accept the above statement as ‘bible’ in reference to the marketing mix, or rather simply, ‘the four P’s (price, product, promotion and placement). The simplistic fundamentals of marketing and business, the marketing mix is essential to the success of a business and their respective products, so it is appropriate that it also be applied to another quintessential factor of business in ethics. The first and arguably most important aspect of the marketing mix, price can pose quite a few ethical dilemmas and has done so in the past. One example of this is price collusion or price-fixing. This is where a product or service is set at an unreasonable price with knowledge that the consumer can’t afford not to purchase the product or service. One such instance of this occurred in America when leading toy chain Toys ‘R’ Us â€Å"violated federal trade laws by colluding with manufacturers to keep prices for Barbie, Mr. Potato Head and other popular toys artificially high.† While it was unlawful, it was also an unethical act as well as a form of extortion. The second factor of the marketing mix, product, is also subjected to ethical dilemmas. Planned product obsolescence is a prime example of an unethical act in relation to product. This is where there is a planned life-span of a good, producing a product so that it will wear out inside a period of time, most often beyond it’s warrantee. To say such an act is unethical is to question how much disclosure of information is truly enough. In my personal  opinion, it is a wrongful act and one that I consider unethical. On the other end of the spectrum, acting ethically and creating a reliable product would be just as beneficial to a company and it’s reputation, if not more so. Promotion can also be unethical. Attempts to persuade someone that a product is ‘needed’ by them when it quite obviously is not is wrong, especially when there are so many influential consumers in the market. Intrusive marketing is unethical as well. Alternately, promoting a product responsibly and ethically can be quite beneficial to a business, particularly when the â€Å"highest standard of moral conduct† has been reached, which makes a business appear conscious of unethical behaviour. One example of this is the Body Shop which is the benchmark in ethical business practices in Australia. Product placement is often quite deceptive. Some may consider the issue of placing products on certain ‘eye-levels’ on a shelf as well as promoting impulse buying via product placement as unethical. Such acts are generally taken for granted in today’s consumer-driven society and are not seen as a disadvantage to the consumer, though some people, particularly parents, may be more vulnerable to this unethical practice. If I were faced with an unethical dilemma in my workplace I would have to consider a variety of matters. Having done so, there is a set variety of steps that would need to be looked at taking before resolving the issue or issues. The external factors of price deception, product deception, fairness and honesty may come up as being ethical dilemmas. These issues would make consumers view my place of work in a negative way and would need to be dealt with quite thoroughly. The reputation of the workplace and that of myself amongst my peers, family and the industry would need to be taken into account when acting upon such issues. I would probably have to mention it to someone of a higher authority though and help them to decide whether it would be beneficial to act upon these matters. The external issues of bribery and, confidentiality, are two other matters  one may come across in the workplace. These are both very real and very sensitive matters that can destroy a company from the inside. I would consider taking the matter to the police if it were seriously affecting me personally or the company quite badly. I would also consider confronting the offender/s, though this is a very unlikely option. In all of the above cases, the options are quite clear though the steps that can be performed or should be vary. It depends on the situation as to whether one should keep the issues secretive and internal or the consumers should know about the company’s ethical wrong-doings. To ask this is to ask whether society would be better off if information is disclosed. On a personal level, one must consider his or her own reputation and financial and social well-being. It is a very complicated matter and one with no set procedure. The first issue I chose from the advertisements scrutinized by the Advertisement Standards Bureau was that of the Just Jeans advertisement. The ASB’s decision to uphold the complaint is one which I agree with in some respects. The violence and Health and Safety factors are quite disturbing and are justifiably held up. There is an aura of horror in the description of the advertisement which can be distressing to fragile people influenced negatively by that sort of thing. It is also quite dangerous and gratuitous. The complaint regarding portrayal of sex, sexuality and nudity is quite silly I believe. Though it might seem a bit risquà © to the untrained eye, society should have learned to gradually accept the aspect of ‘sex sells’ by now. Soap operas, billboards and even teenage reading publications use sex, nudity and sexuality to market their various products and services, it’s become a way of life and to argue against it would be to be taking on something much too dominant and widely accepted to be warranted. The Advertiser Code of Ethics is ridiculous in this sense, not taking into account the changes in our culture and the acceptance of sex, sexuality and nudity by the wider population. Having said that, I believe that industry self regulation is weak in this aspect. The wider social acceptance of the  level of gratuity an advertiser can use should be taken into account and as long as there are so few people setting so many rules, I doubt this will ever occur.

William Loyd Garrison

â€Å"I will be Heard† William Lloyd Garrison Struggle against slavery In the early years of William Lloyd Garrison, Garrison believed in a gradual emancipation. In the later years, Garrison's views on slavery changed. He believed that there was only one true way of abolishing slavery, and that the most powerful way was through moral persuasion. Although, Garrison was willing to allow a standard for slaves which was different from his personal views in using only moral persuasion. He believed that it was impossible to hold slaves to his standards of persuasion.Garrison also believed that the oppressed may be justified in using force when necessary. Garrison and his colleague Isaac Knapp, and several others had started to write a journal called The Liberator. This journal struck at the very heart of slavery, bringing forth the evils of its creation and denying our utmost principles of humanity. The Liberator also struck at the Declaration of Independence declaring that all men are equal and by that very pen which the Declaration was created sets forth hypocrisy in which knows no bounds through the depths of slavery itself. TheChurch was also held accountable for its refusal to condemn slavery. This journal was a radical viewpoint in the nineteenth century. Garrison's views were particularly unpopular in the South where slaves were more abundant and was the essential element of the economy. Even in the North, with New York being the largest holding slave state, had no intentions of a total emancipation. Americans had no desire to live with people of African descent. Many white Americans believed that those of African descent were unfit for full participation in the new republic. Within the different areas of theNorth free blacks were withheld from entry into public places, churches, schools and warned those free people of color that if they did not voluntarily leave that they would be removed. Often they were assaulted physically as well as verbally. Free blacks were also denied the right to vote, sit on a jury, testify in court, carry a gun or even travel freely. Free people of African descent faced many obstacles in America. Many opponents of slavery believed the only possible way of total abolition were upon removing free blacks from the country. In the first issue of The Liberator, Garrison apologized for his previous support for the pernicious doctrine of gradual abolition† a belief that he no longer supported. Garrison demanded an immediate end to slavery. He condemned slavery as a sin. He believed in the principles of human equality and he was persistent in denouncing the evils of slave holding. He believed in the eyes of God that white and black could not be distinguished. Therefore should not be distinguished in man made laws as well. The Liberator sparked opposition due to the radical assault on the society of the American republic on white over black. Before the circulation of The Liberator the District ofColumbia tr ied to keep it from being distributed by prohibiting free people of African descent from attaining copies at the post office. In North Carolina Garrison was indicted for distributing his literature and in Georgia the legislature offered a five thousand dollar bounty for anyone arresting Garrison. In the years that followed he began to attract the more moderate community. This group did not repudiate the Constitution for the antislavery coalition they embraced it and worked within the system to build political parties that would overturn slavery. For some reason Garrison distanced himself from oliticians who campaigned on the antislavery ticket. Although, he did not discourage their assault on slavery. Likewise, the antislavery politicians also distanced themselves from Garrison and his group. Although, no one would refuse the effectiveness of that was drawn from the assault on slavery. Soon after the reelection in 1864 Lincoln invited Garrison to the White House. Lincoln remarked th at he considered himself â€Å"only an instrument in the struggle for emancipation. † â€Å"The logic and moral power of Garrison and the antislavery people of the country and the army, have done it all. † â€Å"The liberator had been heard. †